Franchise Marketing Specialist

Zoom DrainPlymouth Meeting, Pennsylvania

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Career Development

Job Description

About the Role

Zoom Drain is a fast-growing, specialized franchise system in the drain and sewer services industry. We're looking for a Franchise Marketing Specialist to serve as a marketing coach and onboarding lead for our franchise owners, helping them build smart local marketing strategies, track performance, and grow their businesses.

This is not an execution role. You'll guide, coach, and hold franchise owners accountable while owning the full marketing onboarding process for new locations.

What You'll Do

Help owners set SMART goals, track KPIs (CAC, CLV, conversion rates), and make data-driven decisions
Own the end-to-end marketing onboarding for new franchise launches, including timelines, vendor coordination, website, Google Business Profile, and lead platforms
Serve as the liaison between franchisees and marketing vendors (digital agencies, Angi, Thumbtack, etc.), holding them accountable to deliverables
Train franchise owners on Zoom Drain's marketing systems, tools, and playbooks
Support the Marketing Help Desk and contribute to pilot programs and system-wide initiatives

What We're Looking For

4–7 years in marketing, business development, or a consultative client-facing role
Experience advising business owners or operators and knowing how to influence without authority
Franchise or multi-location environment experience strongly preferred
Home services industry background a plus
Analytical mindset: comfortable diagnosing performance gaps and recommending adjustments
Familiarity with ServiceTitan, Google Ads/LSA, and lead aggregators (Angi, Thumbtack, Yelp) preferred
Strong communicator who builds credibility quickly and isn't afraid of direct conversations

What We're NOT Looking For

Social media managers, content creators, or pure digital executors
Candidates who prefer doing the work over coaching others to do it

Why Zoom Drain

We're a national brand with the agility of a small team. No red tape, no endless approval chains, meaning good ideas move fast here. This role offers direct impact on franchisee success, real responsibility from day one, and a clear path to grow as the system expands.Location: Plymouth Meeting, PA (In-Office)Travel: Up to 10%

It is the policy of Zoom to provide equal opportunity in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, sexual orientation, age, national origin, disability, or any other characteristic protected by applicable federal, state or local law.

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FAQs About Franchise Marketing Specialist Jobs at Zoom Drain

What is the work location for this position at Zoom Drain?

This job at Zoom Drain is located in Plymouth Meeting, Pennsylvania, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Zoom Drain?

Employer has not shared pay details for this role.

What employment applies to this position at Zoom Drain?

Zoom Drain lists this role as a Full-time position.

What experience level is required for this role at Zoom Drain?

Zoom Drain is looking for a candidate with "Senior-level" experience level.

What benefits are offered by Zoom Drain for this role?

Zoom Drain offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Zoom Drain?

You can apply for this role at Zoom Drain either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.