Freelance B2B Paid Media Specialist

DigitalHouston, Texas

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Overview

Schedule

Flexible-schedule

Part-time

Career level

Senior-level

Remote

On-site

Job Description

Description

We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

Engagement Details

Freelance / contract
10–20 hours per week
Potential 12-month engagement

Requirements

Responsibilities

Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
Monitor budgets, pacing, bids and campaign performance.
Build campaigns using creative and copy supplied by internal teams.
Identify testing and optimisation opportunities to improve performance.
Support conversion tracking, measurement and reporting.
Provide strategic recommendations while remaining actively hands-on in campaign execution.
Explore opportunities across programmatic display, CTV and podcast advertising.
Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

Strong B2B SaaS or B2B technology paid media experience.
Hands-on expertise with LinkedIn Ads and Meta Ads.
Strong understanding of B2B demand generation and full-funnel marketing.
Experience managing and optimising meaningful paid media budgets.
Strong analytical, optimisation, and communication skills.
Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.

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FAQs About Freelance B2B Paid Media Specialist Jobs at Digital

What is the work location for this position at Digital?

This job at Digital is located in Houston, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Digital?

Employer has not shared pay details for this role.

What employment applies to this position at Digital?

Digital lists this position under the following employment categories:

Flexible-schedule
Part-time

What experience level is required for this role at Digital?

Digital is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Digital?

You can apply for this role at Digital either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.