About Family Style
Family Style is a cultural platform at the intersection of food, fashion, and youth cultureWhat started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events. We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.
We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of:
• editorial• content creation• culture
You will help shape the voice, the content, and the conversation.
What You'll Do
• Lead the day-to-day output of the Family Style social pages• Develop a tone that is smart, culturally aware, and internet fluent• Ensure everything we post feels intentional, relevant, and worth sharing• Shoot and edit short-form video (mobile-first)• Create talking head and educational videos• Produce chef interviews and street-style content• Develop overhead recipe videos (clean, text-driven, no talent required)• Build carousel posts and visual storytelling content• Identify and publish timely food stories and news moments• Cover major industry moments (awards, openings, trends)• Develop original angles and non-obvious lists• Bring a clear point of view to everything we create• Manage a consistent posting cadence (10–15 posts per week)• Balance content across key pillars:
Food media / reporting
Educational content
Original video
Memes
• React quickly to cultural moments• Food culture (chefs, restaurants, trends)• Internet culture (memes, tone, pacing)• Youth culture at large• Work with our designers, editors, and leadership• Help source chefs, collaborators, and contributors• Be part of building something from the ground up• Track performance across content• Understand what drives engagement and sharing• Double down on what works
Who You Are
- 2-3 years of social media and editorial experience with a publisher or brand
- A deep understanding of the Complex content, voice, and tone
- Strong understanding of food and restaurant cultur
- Positive, intuitive, proactive, and collaborative team player
- Strong writing and communication skills, proofreading experience, and quick decision-making skills
- Ability to shoot and edit content independently
- Willingness to appear on camera in social media content.
- Must be willing to work nights and occasional weekends/holidays for coverage of live events
- Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music.
- Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
- Extensive knowledge of culture and proven track record in driving audience and consumer action on social
- Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
- Self-management skills + take charge attitude
- Proficient in Adobe Creative Suite and Premiere Pro
Core Competencies
- Possesses an entrepreneurial spirit
- Thinks strategically and analytically
- Pushes for creative and out-of-the-box ideas
- Action-oriented
- Drives results
- Cultivates innovation
