Front-End Web Developer (Wordpress / Cro)

Benefits:

• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development

About Honest Abe Roofing

Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.

Our marketing department operates more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.

We are looking for a Front-End Web Developer who can help build and optimize websites, landing pages, and digital experiences that drive qualified leads and support our marketing campaigns.

Position Summary

The Front-End Web Developer will be responsible for building, maintaining, and optimizing marketing websites and landing pages across our multi-location franchise network.

This role focuses on translating design concepts into clean, responsive, high-performing WordPress pages that support lead generation and campaign performance.

The ideal candidate understands both front-end development and marketing performance, and enjoys working closely with designers, marketers, and leadership to improve conversion rates and website performance.

What You'll Do

Website Development

• Build and maintain WordPress pages and templates across multiple franchise websites
• Implement landing pages for marketing campaigns and paid media
• Translate design concepts into responsive, pixel-accurate pages
• Ensure pages function properly across all modern browsers and devices
• Landing Page Development & CRO
• Build conversion-focused landing pages for paid advertising campaigns
• Optimize forms, call-to-actions, page structure, and user flow
• Implement A/B testing and conversion improvements
• Work closely with the marketing team to improve lead generation performance

Site Performance & Technical Optimization

• Improve website performance including page speed, mobile usability, and technical SEO structure
• Maintain clean front-end code and organized page structures
• Identify and fix layout, responsiveness, and functionality issues

Tracking & Marketing Integration

• Implement and maintain marketing tracking tools including:
• Google Tag Manager
• GA4
• Meta Pixel
• Conversion tracking scripts
• Ensure landing pages are properly integrated with CRM and lead capture systems
• Support marketing automation workflows and tracking validation

Collaboration with Creative & Marketing Teams

• Work closely with the Senior Brand Designer to implement visual layouts and design systems
• Support the paid media team with rapid landing page deployment for campaigns
• Help the marketing team test new offers, layouts, and messaging structures

Ongoing Website Maintenance

• Maintain WordPress plugins, themes, and site updates
• Troubleshoot front-end issues across multiple sites
• Keep marketing websites secure, functional, and up-to-date

What You Bring

• 3+ years of experience in front-end web development

• Strong experience building and maintaining WordPress websites

• Solid proficiency in:

• HTML

• CSS

• JavaScript

• Experience implementing responsive design across devices

• Familiarity with marketing landing pages and conversion-focused design

• Experience working with tracking scripts and marketing integrations

• Strong attention to detail and ability to translate design concepts into functional pages

• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Experience building custom WordPress themes or templates
• Experience with landing page testing and CRO improvements
• Familiarity with page builders such as Elementor, Gutenberg, or similar tools
• Experience with marketing tracking tools such as GA4 and GTM
• Experience supporting paid media campaigns with landing page development
• Understanding of basic technical SEO best practices
• Tools & Platforms
• WordPress
• HTML / CSS / JavaScript
• Google Tag Manager
• GA4
• Meta Pixel
• Google Workspace
• Asana or similar project management tools

Why Join Honest Abe Roofing

• Work inside a fast-growing marketing department with real ownership and impact
• Collaborate directly with paid media, creative, and leadership teams
• Build marketing websites and landing pages that drive measurable results
• Help shape the digital experience for a nationally recognized brand
• Be part of a company that values innovation, speed, and measurable performance

Work Location

This is an in-house role based in Terre Haute, Indiana, working directly with our internal marketing team.

Compensation

Compensation will be based on experience, portfolio strength, and technical ability.

Apply

If you enjoy building high-performing marketing websites and working alongside a creative team focused on growth and performance, we would love to hear from you.

Please include links to websites or projects you have built when applying.