
General Manager -- Roofing Sales & Operations
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Overview
Job Description
Lead a Market. Build a Team. Own the P&L.
Farha Roofing is seeking a driven, entrepreneurial General Manager to lead and grow our St. Louis market. This is a leadership role for someone who thrives in sales, understands roofing operations, and wants to build a high-performing team while owning market-level results.
The General Manager will serve as the sales leader, operations driver, and culture setter for the territory.
Key Responsibilities
Sales & Business Development
Prospect using multiple channels including networking, referrals, canvassing, and relationship development
Ensure all company-provided leads are contacted same day
Close roofing projects (residential and commercial)
Develop strategic relationships with homeowners, property managers, and commercial clients
Drive revenue growth and market expansion
Project & Operational Management
Oversee all roofing projects from sale through completion
Coordinate with estimating and production teams to ensure job accuracy and profitability
Ensure proper CRM documentation (JobNimbus )
Track and manage market-level P&L performance
Assist with insurance claims when needed
Leadership & Team Development
Hire, train, mentor, and manage sales/project management staff
Hire and oversee production team members in the market
Lead and facilitate weekly team meetings
Create accountability systems for prospecting, follow-up, and closing
Participate in annual budgeting, sales forecasting, staffing plans, and marketing strategy
Compensation
Base Salary: starting at $75,000 annually, BOE
Commission: 5% of revenue + 5% of gross profit
Company vehicle + gas card + expense account
Paid vacation and holidays
Additional benefits provided in accordance with company policy
This role offers strong earning potential for a leader who can build a team and drive profitable growth.
What We're Looking For
Proven experience in roofing sales and/or roofing operations leadership
Strong closing ability and business development mindset
Experience managing P&L and driving profitability
Team leadership and hiring experience
High accountability and process discipline
Comfortable working in CRM systems and tracking performance metrics
Entrepreneurial spirit with ownership mentality
Why Farha Roofing?
We are a growth-focused roofing company committed to performance, accountability, and long-term opportunity. This is not just a management role - it is a chance to build and lead a market with autonomy and support from ownership.
If you are ready to lead from the front and build something significant in St. Louis, we'd like to connect.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
