General Manager, Media

General Manager, Media

Location: Remote within North America, with frequent travel to customer sites, industry events, and internal meetings (up to 50% travel required).

Position Overview

Are you ready to lead a healthy, growing broadcast and media business while still staying close to the customer and the deal? The General Manager, Media will serve as a player‑coach sales leader, responsible for managing our existing media portfolio, building and maintain strong relationships with our core national broadcast and media customers, driving direct sales, and leading a small team focused on broadcast, live production, and media environments across North America.

This role combines strategic ownership of the media segment with hands‑on selling, solution development, and team leadership. The ideal candidate brings strong interpersonal skills, deep technical aptitude in video/display systems, and exceptional communication skills, with a passion for helping media customers bring video, imagery, and data to life on large‑scale digital canvases.

Key Responsibilities

• Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.
• Act as a player‑coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.
• Refine and execute a segment‑specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.
• Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof‑of‑concepts, and key industry events and tradeshows.
• Build and maintain executive‑level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.
• Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.
• Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.
• Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long‑term strategy.
• Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.
• Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast‑moving media marketplace.
• Perform other related duties and projects as assigned by management.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or related field; equivalent experience in lieu of a degree will be considered.
• 7+ years of technology sales experience, including at least 3–5 years selling into broadcast, media, live production, or similar visual technology environments; experience with LED/LCD displays and visualization systems strongly preferred.
• Demonstrated success as both an individual contributor and a sales leader (player‑coach), with a proven track record of meeting or exceeding quota while managing and developing a team.
• Strong technical aptitude with display, video, and AV systems and the ability to translate complex solutions into clear business value for customers.
• Excellent interpersonal, communication, and presentation skills, including the ability to engage credibly from technical stakeholders to executive decision‑makers.
• High energy, sense of urgency, and demonstrated ability to deliver results in a fast‑paced, dynamic environment.
• Proficiency with Microsoft Office and modern CRM tools (e.g., Salesforce, D365), plus comfort with contemporary collaboration tools (Teams, etc.).
• Strong organizational and time‑management skills, with the ability to prioritize across personal selling activity, team leadership, and strategic initiatives.
• Ability and willingness to travel up to 50% throughout North America.
• Strong preference for candidates in the Northeastern US near a major airport.
• Must have a valid driver’s license.

Benefits

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included. 
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.  We are committed to remaining a drug free workplace