Global Product Marketing Manager- Single Cell Multiomics

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.    

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters is revolutionizing single-cell biology through the invention and application of technologies – such as BD Rhapsody™ and BD™ AbSeq – to enable researchers to delineate the complexity of biology. The Global Product Marketing Manager, Single Cell Multiomics is responsible for driving downstream and commercial execution, go-to-market strategy, field adoption, and market penetration of BD’s single-cell multiomics portfolio worldwide. This role leads downstream marketing strategy and execution, translating global and upstream product strategies to accelerate customer adoption and revenue growth. This position requires a deep understanding of target customer segments, buying behaviors, and market dynamics, as well as the ability to craft clear value messaging, campaigns, and enablement tools that resonate with customers in target segments.

Job Responsibilities:

• Own and Drive downstream marketing across all products and applications for the Single Cell segment, owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments

• Translate product value propositions and craft differentiated messaging and positioning that resonates with key customer personas

• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales

• Partner with regional teams to localize global campaigns for maximum local impact

• Produce compelling customer-facing content—brochures, case studies, return on investment tools, web content—that moves buyers through the funnel

• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation

• Develop and deliver sales enablement programs, including playbooks, presentations, webinars, tradeshows, and internal training

• Own and implement the global downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies

• Lead development of integrated go‑to‑market strategy, including launch campaigns, demand generation programs, and lifecycle marketing initiatives

• Build the Single Cell segment marketing roadmap—segmentation, value propositions, positioning, and adoption targets

• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial alignments

• Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth

• Monitor and analyze marketing benchmarks, campaign performance, and adoption metrics to assess impact and guide optimization

• Use data‑driven insights to refine messaging, programs, and channel mix to improve return on investment and commercial effectiveness

• Build and maintain competitive intelligence frameworks—tracking positioning, launches, pricing, and market share

• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies

Minimum Qualifications:

• BS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required, advanced degree and/ or MBA preferred

• Minimum 5+ years of dynamic experience in downstream marketing, product marketing, regional marketing, or commercial roles within life sciences

• Prior experience supporting complex, high‑value scientific products strongly preferred

• Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$114,500.00 - $189,100.00 USD Annual