Global Social Lead

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary:

The Global Integrated Social Lead serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work. 

Key Responsibilities:

• Cross-Functional Orchestration: Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement 
• Social Prioritization, Intake, & Delivery Oversight: Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management 
• Brief Translation: Translate brand objectives into clear, actionable social briefs alongside Social Strategy team 
• Stakeholder & Partner Communication: Lead stakeholder communication internally and with external partner agencies for seamless workflows 
• Brand Stewardship: Ensure brand consistency and high standards of creative quality and relevance 
• Social Expertise: Leverage social media platform expertise and cultural knowledge to better inform brand social planning 

Qualifications:

Level of Education: Bachelor’s degree in marketing, advertising, communications, or related field 

Technical:

• Deep understanding of social media platforms and channels and corresponding best practices 
• Proven experience developing and managing execution of integrated social strategies and campaigns
• Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement)
• Ability to translate cultural and audience insights into compelling, social-led creative opportunities 
• Experience crafting strategic creative briefs aligned with brand business objectives and goals 
• Working knowledge of the creative and production process with ability to support and manage workflows  

Soft:

• Strong stakeholder leadership skills with ability to align cross-functional teams 
• Clear and confident communicator who can translate complex inputs into action
• Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously 
• Collaborative “one team” mindset that builds trust and deepens the integration between Brand and draftLine team members
• Solutions-oriented approach with ability to operate effectively in a fast-paced environment
• High sense of ownership and accountability with consistent delivery and follow-through

Experience (Years within Function): Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience. 

What We Offer

Work Location: New York, NY (onsite)

Salary: $168.000 - $187.000

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs