Group Product Director, Patient and Nurse Activation Marketing, DARZALEX
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Overview
Job Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Advertising & PromotionsJob Category:
People LeaderAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson is recruiting for a Group Product Director, Patient & Nurse Activation Marketing, DARZALEX, located in Horsham, PA.
About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The GPD – Patient and Nurse Activation for DARZALEX® plays a vital role in supporting patients/caregivers as they navigate one of the most impactful moments of their lives: the diagnosis and treatment journey related to learning they have Multiple Myeloma. In addition, this position has responsibility for engaging with oncology nurses, who not only support these patients at critical points in their treatment, but also influence the experience and treatment choice across the full care team.
DARZALEX® remains the most vital asset in our growing hematology portfolio, especially as new indications are approved in combination with novel therapies. This is an exciting opportunity to lead strategy and execution for a groundbreaking brand that continues to transform patient outcomes and redefine the standard of care in Multiple Myeloma.
Key Responsibilities:
Drive innovative activation and awareness strategies that help the DARZALEX® brand achieve growth goals.
Lead the Patient and Nurse Strategy for DARZALEX®, including competitive blunting and acceleration of first-line uptake and extended duration.
Build business cases for strategic investments in nursing: collaborate with steering committees, advisory boards, congresses, advocacy groups, and manage speaker programs and advertising to enhance brand connection and loyalty across the Hematology portfolio.
Continuously advance core marketing fundamentals—insight generation, segmentation, message and creative development, and impact measurement—for patient and nurse audiences.
Manage and align with key agency and internal partners to deliver results.
Lead media planning for both patient and NPP audiences, working closely with the Professional Promotion team to ensure a single voice for the brand across all channels.
Advance PE.AI models for optimized patient targeting and impactful campaigns.
Champion AI adoption in HEM, reducing agency costs, speeding content creation, driving faster insights, and enabling a personalized patient experience.
Collaborate closely with TEC/TAL & Carvykti partners to drive a unified CRM and patient continuity approach for “One HEM.”
Partner with PECS to elevate patient experience, launching with Darzalex in 1L and building a comprehensive portfolio strategy.
Advance CAC/CET initiatives to improve operational throughput and efficiency.
Develop and mentor talent, fostering a high-performing team culture.
Qualifications:
Required:
A minimum of a Bachelor's degree is required. MBA or advanced degree in a related field is helpful.
A minimum of 8 years of work experience, with a minimum of 5 years of marketing experience is required.
Prior experience managing multiple agency partners and navigating cross-functional team.
Ownership of Media Planning activities, including understanding of the ATB (MBCR process) and partnering with media planning agencies to drive impactful channel strategy and media plans
Preferred:
Demonstrated people leadership and development is preferred
Activation of AI initiatives to drive increased insights, process improvement, creative iterations and/or measurement strategies
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Cross-Functional Collaboration, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Tactical Planning, Technical CredibilityAutomate your job search with Sonara.
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