Growth Lead: Social Media

Growth Lead: Social Media

Location: NYC (onsite only – not remote)

Compensation: $160k–$220k base + 0.1%–0.2% equity (DOE)

Alliance is the leading accelerator for crypto founders. Since 2020 we've backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.

We're hiring a Growth Lead: Social Media to run Alliance's social presence and content engine – with one goal: drive high-quality founder applications. You'll report directly to Roberto (co-founder).

What you'll do

• Social Growth Execution
  • Own Alliance's presence on X and LinkedIn end-to-end (voice, cadence, formats, growth)
  • Operate accounts with a daily shipping mindset across posts, threads, clips, and short-form video
  • Grow from strong baseline to category-defining presence in crypto/AI founders
  • Identify what's working in real time and double down quickly

• Content → Distribution Engine
  • Turn Alliance's raw material (founder wins, cohort stories, insights, memes, community moments) into high-performing content
  • Own the Good Game content pipeline (topics → production → clipping → distribution)
  • Translate positioning into clear, compelling narratives that attract founders
  • Build repeatable systems for repurposing and amplification

• Content System Ownership
  • Build and run a simple, high-output system: content calendar, pillars, and weekly retros
  • Work with contractors (video/editing/design) to increase output without losing taste

What success looks like (first 90 days)

• A consistent weekly cadence on X/LinkedIn with clear content pillars and repeatable formats.
• Measurable lift in intent signals: inbound DMs, email subs, application starts, and “heard about Alliance via social”.
• Sharper, clearer copy on key surfaces (homepage/program pages + top lifecycle emails).
• A content pipeline that runs without constant partner involvement.

What we're looking for

• Crypto-native and can write like a real participant (not corporate marketing).
• Exceptional writer with taste: sharp social + crisp, high-clarity copy.
• Great on X, and can grow beyond the crypto bubble.
• High-agency operator: you find the story, pull the thread, and ship without hand-holding.
• Strong judgment: you know what's worth saying, what's cringe, and what's risky.
• Comfortable using modern AI tools to move faster (without sounding AI).
• Bonus: NYC creative network (video/photo/editing) and experience managing contractors.

Strong qualifications (nice to have)

• 5–10 links to content you shipped that shows original voice (posts/threads/newsletter/essays/landing pages).
• Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
• Experience writing conversion copy (landing pages/emails) and iterating based on data.
• Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
• Worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup.

Why NOT join us

• Not willing to get hands dirty: doesn't matter how important you were in past organizations; at Alliance we're all builders, not managers (even though many of us were managers in past lives).
• Prioritizing work/life balance: this role demands focus, hunger, and a career-defining level of commitment. You must be locked in.
• Low agency: if you need someone else to set your priorities or keep you on track, you will fail.
• You can't relocate to NYC. This is non-negotiable: our founders are here, and so are we.

Why join us

• Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing.
• Join a small, high-trust, high-performance team with outsized impact. We're ex-Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture-backed startups.
• We're backed by S-tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex-Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co-founder), and Jeremy Allaire (Circle CEO), among many others.
• Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance.
• Career accelerator: this role sets you up, experience- and network-wise, for any high-impact path in crypto/AI – at startups, venture firms, or your own company.
• Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You'll have a front-row seat as they change the world.

How to apply

Send:

• LinkedIn
• Resume
• 5–10 links to your best work (X/LinkedIn, newsletter, essays, landing pages, etc.)