Growth Marketing Lead
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Overview
Job Description
JOB DESCRIPTION:
Job Title
GrowthMarketing Lead
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of ourAlameda, CA officein the Lingo division and reports to theDirector of Performance and Lifecycle Marketing. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.
We are seeking a strategic, analytical, and highly performance‑driven Growth MarketingLeadto own full‑funnel acquisition acrossMeta and Google, the two most critical performance channels for Lingo. This roleis responsible fordelivering efficient new‑buyer growth through best‑in‑class media execution, advanced data activation, experimentation, and continuous optimization across Search, YouTube, Display, and Meta’s full suite of ad products.
While deep, hands‑on mastery ofMeta and Googleisa must, this role also offers the opportunity totest, scale, and buildexpertisein emerging growth channels—including Pinterest, Reddit, evolving search surfaces, and future platforms that shape the shifting digital landscape.
This is a high‑visibility role accountable for significant revenue contribution, CAC efficiency, and strategic expansion of Lingo’s paid media ecosystem.
What You’ll Work On
Performance Strategy & Execution
Lead performance marketing strategy and execution acrossMeta (Facebook/Instagram)andGoogle (Search, YouTube, Performance Max, Display)with direct ownership of new‑buyer outcomes.
Develop and manage channel‑specific roadmaps tied to CAC, ROAS, and customer growth targets.
Translateobjectivesinto performance frameworks thatleveragethe full capabilities of platform machine learning and automation.
Data Activation & Measurement
Lead implementation and ongoing optimization ofMeta CAPI,Advantage+,Google Ads Data Manager,Enhanced Conversions, offline conversion ingestion, and server‑side data pipelines.
Design and runincrementality tests, holdouts, geo experiments, and lift studies in partnership with analytics.Also partner on attribution refinement,dashboardingand reporting that clearly communicate channel performance, insights, and business impact.
Experimentation & Creative Development
Own a structured testing roadmap across audiences, formats, bid strategies, landing pages, and creative themes.
Provide direction on platform‑native creative (UGC, creators, value-prop‑driven video, search copy variants).
Partner with brand, creative, and analytics teams to accelerate learning cycles and scale winning concepts.
Budget Ownership & Forecasting
Manage andoptimizemulti‑million‑dollar budgets across Meta and Google with a focus on scale, efficiency, and predictability.
Lead forecasting, pacing, troubleshooting performance shifts, and reallocating budgets across channels.
Channel Expansion & Innovation
Explore, test, and scale new and emerging channels—includingPinterest, Reddit, and next‑gen search environments (e.g., AI‑driven search results, conversational search, visual search).
Build frameworks for evaluating channel readiness, test design, learning agendas, and scale potential.
Stay at the forefront of industry and platform trends, particularly with respect to privacy, evolving search behavior, and creative innovation.
Required Qualifications
- Bachelor's degree in Engineering,Marketing, Business, Analytics, or equivalent.
- 7+ years of hands-on performance marketing experience, withexpert-level mastery in Meta Ads Manager and Google Ads.
- Deep understanding of platform optimization mechanics, audience strategies, bidding systems, and performance creative best practices.
- Strong analytical skills; comfortable with GA4, Looker/Tableau,incrementalityframeworks, and experimentation design.
- Proven experience owning large acquisition budgets and delivering against growth KPIs.
- Excellent communication and cross-functional partnership skills.
Preferred Qualifications
- Strong understanding ofincrementality, attribution, MMM principles, cohort analysis, and LTV-driven optimization.
- Deep comfort with data pipelines, signal quality, and performance measurement infrastructure.
- Proven ability to collaborate with creative, analytics, and product teams to drive channel lift.
- Deep understanding of web-tracking (pixel), server‑sidetaggingand signal instrumentation.
- Growth and AI-native mindset with a proactive approach to continuous learning.
- Working knowledge of SQL or Python for deeper analysis.
- Experience with Pinterest, Reddit, TikTok, or other emerging channels.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
The base pay for this position is
$114,000.00 – $228,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing SupportDIVISION:
LNGO LingoLOCATION:
United States > Alameda : 2901 Harbor Bay ParkwayADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Not specifiedMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link- English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link- Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdfAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
