Growth Marketing Lead
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Overview
Job Description
About Broccoli 🥦
Our mission is to bring intelligence and reliability to real-world operations — starting with home service businesses.
We see operations as a systems problem, not a staffing problem. Answering customers, scheduling appointments, and following up consistently requires judgment, memory, and accountability — not more headcount. As LLMs makes AI agents easier to build and demos easier to fake, reliability and execution become the only real advantage. We help home service companies run their front office with AI that takes action, remembers context, and delivers outcomes you can trust.
In 2025, we scaled revenue 20× to mutli-million dollars, grew the team from 5 to 20, and raised a $25M Series A led by Khosla Ventures with participation from Y Combinator.
Some things to know about us:
Our COO was our first customer — a plumbing company CEO — and helped shape Broccoli from day one.
Our customers collectively do $15B+ in annual revenue, and Broccoli sits directly in the flow of how that revenue is captured.
We’ve booked 500K+ real, verified appointments for our customers.
Every engineer spends time building onsite with customers, listening to live calls and seeing real-world edge cases firsthand.
Growth Marketing Lead @ Broccoli
Broccoli has grown fast on product and customers. Now we’re building the growth engine. We’re looking for a Growth Marketing Lead to own lifecycle, performance, SEO/AEO, paid acquisition, and website conversion — and to build the analytics foundation that ties it all together. This is a hands-on role. You’ll design the system, run the experiments, read the data, and ship improvements yourself.
About the role
Growth at Broccoli is about efficient, measurable demand — not vanity metrics.
You’ll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You’ll decide what to measure, how to measure it, and how to turn insight into action.
This role is for someone who wants to own growth end-to-end, from first click to closed revenue.
What you’ll do
Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
Run performance marketing across paid search, paid social, and other acquisition channels.
Build and scale SEO and AEO programs focused on durable, compounding demand.
Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
Define growth KPIs and create tight feedback loops with sales and product.
Run fast, disciplined experiments and turn what works into repeatable systems.
What we’re looking for
6–8+ years of experience in growth or performance marketing.
Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.
Proven experience running lifecycle, paid, and search programs.
Experience building growth infrastructure from scratch.
High-execution mindset: you like doing the work, not just planning it.
Strong systems thinker who thrives in ambiguity.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
