Growth Marketing Manager
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Overview
Job Description
Job Description
Join the Legal Tech Revolution at Litera
Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.
Available Office Locations: Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto
Overview:
This individual will report to the Senior Manager, Growth Marketing, and will be a crucial member of Litera's growth marketing team. This role blends strategic campaign leadership with hands-on creation — designing and deploying threaded, multi-channel programs that move buyers through the funnel at scale.
You will help integrate the company's value propositions into the buyer's journey with strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives. This role is responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing-influenced pipeline to scale customer revenue growth efforts and support global sales targets.
As aGrowth Marketing Manager, you are an AI-native practitioner who leverages cutting-edge AI tools and workflows to produce high-quality, personalized programs at speed — across email, web, social, and digital channels — ensuring consistent messaging and creative excellence without sacrificing throughput.
You will work closely with our Revenue, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to expand Litera's brand awareness, educate and capture buyers' interest, and ultimately build a marketing-influenced pipeline to exceed revenue targets. You have experience navigating a matrix-driven organization and are hands-on with executing marketing programs and ABM. Preferably, you understand working in legal practice, LegalTech, FinTech, Enterprise Software, or SaaS companies to effectively share personal experience and be passionate about solving real-world problems that lawyers face every day.
Key Responsibilities:
DEMAND GENERATION & CAMPAIGN EXECUTION
- Partner with product marketing and content teams to design and execute demand generation programs — creating compelling offerings mapped to buyer personas, pain points, and buying cycles
- Work closely with Sales Leaders to develop and support whitespace and product-focused ABM program plans to help Litera drive incremental pipeline and bookings
- Manage and execute global virtual events, webinars, multi-touch emails, third-party sponsorships, and more
- Work closely with the BDR team and Customer Success Managers to improve MEL, MQL, and SQL conversion rates and lead handling processes
AI-POWERED integrated Marketing
- Architect and execute threaded programs across channels — email, social, web, and paid — ensuring narrative continuity and buyer relevance at every touchpoint
- Serve as an in-house AI guru: leverage AI tools (e.g., LLMs, generative content platforms, prompt engineering) to produce, test, and iterate on content at scale without sacrificing quality or brand voice
- Continuously explore and implement emerging AI-assisted techniques to improve content velocity, personalization depth, and channel performance
ANALYTICS & OPTIMIZATION
- Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities
- Report on program activities including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, and ROI
Qualifications
- 5–8 years of industry experience in demand generation, growth marketing, or a content-engineering capacity
- Proficient with marketing and sales tools including Marketo, HubSpot, Salesforce, and 6Sense
- Deep understanding of marketing analytics and how to make metric-driven decisions
- Demonstrated expertise using AI tools and platforms (e.g., LLMs, generative AI content tools, prompt engineering, automation) to build and scale content programs
- Proven ability to design multi-channel, threaded content programs that maintain coherent buyer narratives across touchpoints
- Experience in LegalTech, Enterprise Software, or SaaS preferred
Why Join Litera?
- The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
- Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
- Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
- Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
- Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles
#LI-Hybrid
Pay Transparency Notice for Applicants:
The annual salary range for this position is $65,000 to $80,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Vacancy Status Disclosure: This job posting is for an existing job vacancy.
Salary Range (Ontario Applicants):This position has a base salary range of $89,000 to $110,000 CAD, with additional eligibility for a discretionary annual bonus and benefits. The final offer will depend on experience, qualifications, and internal equity.
Litera may use artificial intelligence and automated tools as part of the recruitment and hiring process to support activities such as resume review, candidate matching, and workflow efficiency. These tools are designed to assist, not replace, human decision-making. All hiring decisions are ultimately made by qualified Litera professionals.
#LI-Hybrid
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
