Growth Marketing Specialist

HeygenLos Angeles, CA

$6,000 - $8,000 / month

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Overview

Schedule

Full-time

Career level

Entry-level

Remote

On-site

Compensation

$6,000-$8,000/month

Job Description

Position Summary

HeyGen is growing fast, and our growth marketing engine needs to keep pace. We're looking for a Growth Marketing Specialist to serve as the execution right hand to our growth lead - someone who can take strategy and turn it into live, optimized campaigns across paid channels, affiliate, and influencer programs.

This is a full-time contractor role for someone who thrives in the weeds: launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test. You'll work across Google, Meta, YouTube, Apple Search Ads, and emerging channels - we are constantly expanding. If you love the combination of analytical rigor and creative experimentation that defines great growth marketing, this role is for you.

This role is based in Los Angeles or San Francisco.

Core Responsibilities

Paid campaign execution & reporting: Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, AppLovin, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.
Keyword research & bid management: Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
Testing & experimentation: Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience
Affiliate program support: Help manage day-to-day affiliate operations - partner comms, performance monitoring, and fraud prevention
Micro-influencer outreach: Source and manage relationships with micro-influencers to drive awareness and acquisition

Requirements

1 to 2 years of hands-on experience in growth marketing, performance marketing, or paid acquisition - internships and agency experience count
Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms
Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day
Analytical and detail-oriented - you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend
Self-starter who can move fast with minimal hand-holding in a high-autonomy environment

Nice to Haves

Experience managing affiliate programs (Rewardful preferred)
Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4
Exposure to app install campaigns and Apple Search Ads
Background in AI, video, or creative tools space

Contract Details

Type: Full-time contractor, longer term, potential conversion to permanent employment
Location: Los Angeles, San Francisco
Compensation: Competitive; commensurate with experience, target $6,000-$8,000/month

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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FAQs About Growth Marketing Specialist Jobs at Heygen

What is the work location for this position at Heygen?

This job at Heygen is located in Los Angeles, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Heygen?

Candidates can expect a pay range between $6,000–$8,000 per month for this role.

What employment applies to this position at Heygen?

Heygen lists this role as a Full-time position.

What experience level is required for this role at Heygen?

Heygen is looking for a candidate with "Entry-level" experience level.

What is the process to apply for this position at Heygen?

You can apply for this role at Heygen either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.