Growth Marketing Specialist

High SeasCosta Mesa, CA

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Job Description

Growth Marketing Specialist

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High Seas

High Seas is a premium cannabis brand built on delivering an elevated, consistent customer experience in one of the most competitive and regulated markets in the industry. Our focus is on smart, sustainable growth, deeper customer loyalty, and marketing strategies that move revenue.

We are looking for a Growth Marketing Specialist who knows how to turn compliant digital marketing into measurable sales. This role owns the strategy and execution behind customer acquisition, retention, and lifetime value across social media, email, SMS, and digital platforms--while expertly navigating the realities of cannabis marketing restrictions. Hands-on experience with Alpine IQ or similar cannabis-specific CRM and loyalty platforms is essential.

This is a performance-driven role for a sharp, analytical marketer who understands how to scale a cannabis brand, protect platform health, and consistently convert attention into customers without cutting corners.

Key Responsibilities

Growth Strategy & Performance

Develop and execute growth marketing strategies focused on acquisition, retention, and lifetime value
Immediate Focus on Paid Cannabis Advertising Strategies and Implementation
Analyze campaign performance and customer data to identify opportunities for optimization

Cannabis-Compliant Digital Marketing

Plan and execute compliant marketing campaigns across:
Social media (Instagram, Meta, TikTok, etc.) within cannabis restrictions
Email and SMS marketing
Web and landing page optimization
Stay current on state and platform-specific cannabis regulations and ensure all marketing efforts remain compliant
Work within shadow-ban, ad restriction, and content moderation realities unique to cannabis.
Creativity to work around these restrictions will be key for the success of this role.

Social Media & Content Optimization

Guide social content strategy focused on engagement, education, and brand presence (not direct sales)
Collaborate with creative teams to test messaging, formats, and posting strategies that avoid account penalties
Monitor platform health and proactively mitigate risks of takedowns or restrictions

CRM, Loyalty & Lifecycle Marketing

Build and optimize customer journeys using Alpine IQ (preferred)
Segment audiences and deploy targeted email/SMS campaigns
Improve loyalty participation, repeat purchases, and customer engagement

Testing & Experimentation

Run A/B tests on messaging, offers, landing pages, and timing
Rapidly iterate based on performance insights
Document findings and apply them to future campaigns

Required Qualifications

2+ years in growth, digital, or performance marketing
Direct experience marketing cannabis or other regulated products
Strong understanding of cannabis social media limitations and compliance
Hands-on experience with Alpine IQ or similar cannabis CRM platforms
Data-driven mindset with strong analytical skills
Ability to balance creativity with regulatory discipline
2+ years experience with META, knows how to run Paid Ads

Preferred Qualifications

Experience in retail cannabis or multi-location dispensaries
Familiarity with SEO, CRO, and web analytics tools
Experience scaling loyalty or SMS programs
Comfortable working in fast-moving, evolving regulatory environments

What Success Looks Like

Increased customer retention and lifetime value
Improved engagement across compliant digital channels
Healthy, consistent social media presence without account penalties
Strong ROI on lifecycle and loyalty marketing efforts
Clear reporting and actionable insights for leadership
New Client Acquisition

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High Seas

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FAQs About Growth Marketing Specialist Jobs at High Seas

What is the work location for this position at High Seas?

This job at High Seas is located in Costa Mesa, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at High Seas?

Employer has not shared pay details for this role.

What employment applies to this position at High Seas?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at High Seas?

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