GTM Engineer
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Overview
Job Description
Founding GTMECompany: Our PartnerLocation: New York, NY, In Person
Compensation: $110K–$160K+
About Our Partner
Our partner helps brands improve how they appear in AI search. The company combines AI research, software, and hands-on execution to help enterprise customers measure and increase their visibility across conversational AI platforms. They work with a small number of high-ACV customers and differentiate through deep enterprise customization, attribution infrastructure, and direct integration with revenue and CRM systems. At the time of intake, the business was at roughly $1.5M ARR with a $5–10M pipeline, had raised $5M, and was operating with a small, high-talent team in New York.
About the Role
This is a founding growth role focused on building the go-to-market engine from the ground up. You will own the systems, signals, and campaigns that help the company identify the right accounts, reach them in creative ways, and build a repeatable pipeline motion.
You’ll be responsible for building and maintaining ICP lists, creating workflows and scrapers to surface high-intent companies, identifying signals that suggest a business is investing in AI search / AEO, and running outbound and growth campaigns across channels including email, LinkedIn, events, and other creative experiments. This is not a pure sales role. It is a hands-on builder role for someone who understands GTM systems, growth strategy, and how to turn messy signals into pipeline.
What You’ll Do
- Build and maintain dynamic ICP and target account lists
- Develop signal-based sourcing workflows to identify companies likely to invest in AI search / AEO
- Use tools like Clay and custom scrapers to enrich and prioritize target accounts
- Design and execute multi-channel growth campaigns across email, LinkedIn, events, and other channels
- Test creative GTM experiments and iterate quickly based on results
- Help build the company’s growth infrastructure and outbound motion from scratch
- Work closely with the founders on strategy, targeting, and execution
Who You Are
- Around 3+ years of GTM, growth, or GTM engineering experience at a startup or high-performance company
- Strong experience in areas like GTM engineering, growth, marketing, SEO, AEO, or related functions
- Comfortable building lists, workflows, campaigns, and signal-based systems
- Familiar with tools like Clay and other modern GTM tooling
- Able to think both strategically and tactically
- AI-enabled and excited to use new tools to move faster
- Interested in building, not just executing a prebuilt playbook
Preferred Background
- Experience in GTM engineering or technical growth roles
- Experience running outbound or demand generation campaigns
- Exposure to SEO / AEO or adjacent digital growth functions
- Comfortable operating in a very fast-moving, high-ownership environment
- Strong startup mindset and willingness to build from zero
Work Environment
- Fully in-office in New York City
- High-intensity, high-ownership culture
- Roughly 60 hours per week, with some weekend expectation
- Open to relocation
- Visa sponsorship / transfer available
Compensation
- Base salary generally ranges from about $110K–$160K+ depending on experience and background
- Meaningful equity, generally around 0.15%–0.30%
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
