GTM Marketing Manager

DigitalOakland, CA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Benefits

Career Development

Job Description

An AI SaaS Client is looking for a hands-on GTM Marketing Manager to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Requirements

Responsibilities

Own end-to-end go-to-market strategy for new product launches.
Drive 0→1 product growth, from early positioning to scaling acquisition.
Design and execute growth experiments across onboarding, activation, and retention.
Define ICP, positioning, and messaging based on user insights and market signals.
Lead Product Hunt launches and other community-driven growth initiatives.
Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
Conduct user interviews and translate insights into product and growth strategies.
Create product-facing content, including demos, use cases, and launch assets.
Collaborate closely with product and engineering to iterate quickly on features and UX.
Manage external partners (agencies, creators, or growth channels) as needed.

Requirements

Proven experience working on 0→1 products in startup or early-stage environments.
Strong track record of driving user growth, activation, or revenue outcomes.
Hands-on experience with GTM strategy, product launches, and growth execution.
Ability to operate across product, marketing, and growth (hybrid mindset).
Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
Comfortable working in a fast-paced, ambiguous environment with high ownership.
Strong communication skills — able to translate product value into clear messaging.
Experience with AI, SaaS, or developer tools is a plus.

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FAQs About GTM Marketing Manager Jobs at Digital

What is the work location for this position at Digital?

This job at Digital is located in Oakland, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Digital?

Employer has not shared pay details for this role.

What employment applies to this position at Digital?

Digital lists this role as a Full-time position.

What experience level is required for this role at Digital?

Digital is looking for a candidate with "Director" experience level.

What benefits are offered by Digital for this role?

Digital offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Digital?

You can apply for this role at Digital either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.