GTM Strategy & Marketing

The Opportunity

ModernFi is seeking an individual for the role of GTM Strategy & Marketing to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. You will own strategy, content creation, digital marketing, and analytics while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions.

At ModernFi, your work will directly fuel our vision and mission to serve as systemically important financial infrastructure that drives the American economy and to empower our partner financial institutions to grow and better serve their communities.

The Role

Responsibilities

• Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy.

• Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).

• Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.

• Build and manage our digital presence across website, social media, and email marketing channels.

• Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.

• Collaborate closely with sales to develop materials that support the sales process and accelerate deals.

• Establish metrics to measure marketing effectiveness and continuously optimize based on data.

• Manage relationships with external agencies and contractors as needed.

• Stay current on fintech industry trends and competitive landscape to inform marketing strategies.

About You

• 5+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services, with demonstrated professional growth across your career.

• Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.

• Experience with digital marketing channels and marketing automation tools.

• Data-driven approach to marketing with experience using analytics to measure and improve campaigns.

• Exceptional communication skills, both written and verbal.

• Ability to work autonomously while collaborating effectively across departments.

• Comfortable with and curious about AI tools.

• Exceptional attention to detail with a high-quality bar for written and visual work.

• Creative eye for design and content, with experience producing polished assets.

• Proactive self-starter who takes initiative to learn new tools independently.

• Thrives in ambitious, high-velocity environments and brings the same energy and commitment to their professional work that high-performers bring to any demanding pursuit.

• Track record of meaningful tenure and ownership within previous roles, with demonstrated ability to go deep on a function rather than just move through it.

About Us

The caliber and character of the ModernFi team set us apart.

We value competence and drive over experience, and look for compassionate people with diverse backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect — for our colleagues, our clients, our partners, and ourselves.

Our team pushes each other to be better every day, supports each other when things go wrong, and grows together on this journey. Because we are a close-knit team, we are selective and considerate with every hire.

The people at ModernFi could be doing anything in the world, yet they choose to be here.

Benefits

• Top-of-market comp, equity from day one

• Health, dental, vision. 100% employee covered

• 401(k) with a broad fund selection

• Unlimited PTO

• Fully paid parental leave

• $100 monthly wellness stipend

• Dinner in the office

• Relocation to New York

• Uncapped equipment

• Quarterly team outings

The Process

If you’d like to learn more, please email us at careers@modernfi.com. Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.