Head of ABM

PatternLehi, UT

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Overview

Schedule

Full-time

Career level

Executive

Remote

Hybrid remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a Head of ABM to lead account-based marketing across Pattern's full product and category portfolio. This person will build and own the ABM strategy, partner deeply with our PMM, Demand Gen and Sales teams to convert our highest-value accounts, and develop the reporting infrastructure that tracks what's actually working. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

What is a day in the life of a Head of ABM?

Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

What will I need to thrive in this role?

7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
Proven track record running ABM programs at a company with a complex, multi-product portfolio
Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
Strong project management skills and the ability to run multiple campaign cycles simultaneously
Experience in ecommerce, retail tech, or marketplace software is a plus

What does high performance look like?

Tiered account list is agreed with sales leadership within the first 60 days and kept current as priorities shift
At least two full ABM campaign cycles are completed and fully measured within year one
ABM-attributed pipeline is tracked and reportable at any given time, broken down by product, category, and account tier
Sales teams actively use ABM assets and flag the Head of ABM as a key marketing partner
Account penetration rates improve quarter-over-quarter in target verticals

What is my potential for career growth?

This role sits at the intersection of strategy and execution, giving you visibility across every product line and vertical at Pattern. As the ABM program matures, there is a clear path toward leading a broader demand or revenue marketing function. You will work closely with the Head of Product Marketing, the Director of Growth Marketing, and Sales leadership — building relationships across Pattern's entire go-to-market organization.

What does success look like in the first 30, 60, 90 days?

30 days: Meet the PMM team, Sales leadership, and the Demand org. Audit existing target account lists, marketing assets, and any prior ABM efforts. Build a working understanding of the full product portfolio and category model.
60 days: Develop and socialize a tiered account list with Sales. Begin building the ABM playbook — campaign briefs, segmentation logic, and channel strategy. Stand up initial ABM reporting in Salesforce.
90 days: Launch your first ABM campaign cycle. Present strategy and early metrics to PMM and Sales leadership. ABM reporting dashboard is live and accessible.

What is the team like?

You will work with multiple Product Marketing Managers (covering 3P, Fulfillment, SaaS, Social Commerce, and China) and be supervised by Elissa Quinby, Head of Product Marketing. You will partner closely with Jordan Pogue, Director of Growth Marketing and Operations, whose team handles paid, email, and campaign execution infrastructure. This team is data-driven and results-oriented. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?

We are looking for individuals who are:

Game Changers — someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
Data Fanatics — someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed — an individual who clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner expectations, and delivers results that exceed them.
Team of Doers — someone who uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern's talent acquisition team
Video interview with a hiring manager
Onsite interview with a panel of department leaders
Professional reference checks
Executive review
Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples
Provide insights on how you can add value and be the best addition to the team
Focus on mentioning how you would be partner obsessed at Pattern
Share experience running ABM programs or account-level reporting at a B2B company

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health, Vision, and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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FAQs About Head of ABM Jobs at Pattern

What is the work location for this position at Pattern?

This job at Pattern is located in Lehi, UT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Pattern?

Employer has not shared pay details for this role.

What employment applies to this position at Pattern?

Pattern lists this role as a Full-time position.

What experience level is required for this role at Pattern?

Pattern is looking for a candidate with "Executive" experience level.

What benefits are offered by Pattern for this role?

Pattern offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Flexible/Unlimited PTO, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Pattern?

You can apply for this role at Pattern either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.