Head Of Admissions & Sales
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Overview
Job Description
About the Role
Our client, a rapidly scaling e‑learning platform, is seeking a dynamic and strategic Head of Admissions & Sales to lead their enrollment operations, sales strategy, and revenue growth initiatives. This leader will oversee the full admissions funnel—from lead generation to enrollment conversion—while building a high‑performing team and optimizing processes for scale.
This is a pivotal role for someone who understands the intersection of education, sales, and customer experience, and thrives in a fast‑paced digital learning environment.
Key Responsibilities
Sales Leadership & Revenue Growth
- Develop and execute sales strategies to meet and exceed enrollment and revenue targets.
- Build, manage, and mentor a high‑performing admissions and sales team.
- Monitor KPIs, conversion metrics, and pipeline performance to drive continuous improvement.
- Identify new market opportunities and partnerships to expand student acquisition channels.
Admissions Strategy & Operations
- Oversee the entire admissions lifecycle—from inquiry to enrollment.
- Implement efficient processes, scripts, and workflows to improve conversion rates.
- Ensure timely follow‑ups, high‑quality student interactions, and a seamless admissions experience.
- Collaborate with academic and product teams to align admissions messaging with program offerings.
Data‑Driven Decision Making
- Use CRM and analytics tools to track performance, forecast enrollments, and optimize funnel efficiency.
- Analyze student behavior, lead quality, and market trends to refine targeting strategies.
- Present insights and performance reports to senior leadership.
Cross‑Functional Collaboration
- Partner with marketing to align campaigns with admissions goals and improve lead quality.
- Work with student success teams to ensure smooth onboarding and retention.
- Collaborate with product and curriculum teams to understand program value propositions.
Customer Experience & Brand Representation
- Ensure the admissions team delivers a consultative, student‑centric experience.
- Maintain high standards of professionalism, empathy, and service quality.
- Represent the brand at events, webinars, and partner engagements.
Requirements
Required
- 6–10+ years of experience in sales, admissions, or enrollment management—preferably in e‑learning, EdTech, higher education, or training services.
- Proven track record of meeting or exceeding sales/enrollment targets.
- Strong leadership experience managing and scaling teams.
- Expertise with CRM systems (HubSpot, Salesforce, Zoho, etc.).
- Excellent communication, negotiation, and presentation skills.
Preferred
- Experience in a high‑growth startup or digital education environment.
- Understanding of online learning models, student personas, and digital acquisition funnels.
- Ability to build scalable processes and implement automation tools.
- Data‑driven mindset with strong analytical and forecasting skills.
Key Competencies
- Strategic thinker with strong execution capability.
- High emotional intelligence and customer‑centric mindset.
- Strong organizational and operational leadership.
- Ability to thrive in a fast‑paced, evolving environment.
- Results‑oriented with a passion for education and learner success.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
