Head Of Agency Sales (Commerce Media)
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Overview
Job Description
We're hiring a Head of Agency Sales (Commerce Media) to own and grow programmatic revenue across the largest agency holding companies in the US. This is a net-new, high-visibility role reporting directly into the SVP of Revenue. You will be the commercial face of Fluent's commerce media network to GroupM, Publicis, IPG, Omnicom, Dentsu, and Havas - building relationships at the investment, programmatic, and commerce media practice levels within each.
This is not an account management role. This is a hunter role with a clear mandate: secure $50M+ in annual agency holding company commitments across Fluent's commerce media network. You will build the holdco framework from the ground up - developing the pitch, navigating internal agency buying structures, and closing upfront and programmatic guaranteed deals at scale.
What You'll Do
- Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels
- Own the full sales cycle from network pitch to IO execution for programmatic demand flowing through Fluent's commerce media network
- Develop and close annual upfront and programmatic guaranteed commitments with holdco trading desks
- Partner with product and yield teams to translate advertiser demand signals into supply and pricing strategy
- Represent Fluent at key industry events (Cannes, ANA, IAB, ShopTalk) as a commerce media thought leader
- Build the playbook for how Fluent sells programmatically at scale - this role will grow a team around it
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