Head of Agent Channel Marketing
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Overview
Job Description
Location: Remote
ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.
Simply put, wherever you find small businesses, you’ll find ERGO NEXT.
Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.
What You’ll Do:
- Create and execute the overall marketing and advertising strategy for the agent channel
- This includes partnering with the insurance team on new product and sector launches
- Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
- Develop performance marketing processes to analyze success of campaigns
- Create and oversee the marketing budget for the agent channel
- Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
- This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation.
- Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
- Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
- Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
- Oversee our incentive programs, gifts, and promotional gifting
- Collaborate with PR and social media team for external communications
- Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.
What We Need:
- 5+ years of experience of marketing to independent agents
- Understand how to drive performance marketing campaigns - tracking the success of what we deliver
- Experience managing direct reports and cross functional partners
- 5+ years of experience managing or overseeing SEM campaigns
The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. ERGO Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. ERGO Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
