Head Of Commercial Operations And Enablement

Join Aline and help shape the future of senior living technology.At Aline, we're transforming how senior living communities connect with residents, families, and care teams. Our integrated platform brings together CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions to help communities thrive at every stage of the resident journey.Every day, our technology supports organizations across the country by simplifying complex workflows, improving occupancy, strengthening resident and family experiences, and empowering care teams with the insights they need to make better decisions. We solve meaningful challenges for an industry that impacts millions of lives.As part of Aline, you'll join a collaborative, forward-thinking team that values innovation, curiosity, and continuous improvement. Your work will directly influence the products our customers rely on and help redefine what's possible for senior living providers. If you're energized by solving complex problems, building technology with purpose, and making a measurable impact, you'll find a rewarding career here.

Aline is looking for a Head of Commercial Operations & Enablement to serve as the connective tissue across our GTM organization. This is a high-impact, cross-functional role that sits at the intersection of data, process, tooling, and people - ensuring that our Sales, Marketing, Customer Success, and Post-Sales teams operate from a single source of truth and are equipped to perform at their best.This role is not a support function. It is an operational leadership position that directly influences revenue outcomes. The right person is equal parts analytical and operational - someone who is as comfortable building a reporting framework as they are redesigning a process or standing up an enablement program from scratch.Responsibilities

Revenue Operations & Data Integrity

Own the GTM data model - ensuring consistent definitions, clean data, and a single source of truth across Sales, Marketing, and Customer SuccessDesign and maintain dashboards and reporting that give GTM leadership real-time visibility into pipeline, conversion, retention, expansion, and team performancePartner with Finance to align on revenue reporting and forecast methodologyEstablish and enforce data hygiene standards across all GTM systems, with accountability frameworks to sustain them

Tooling & Technology

Own the GTM tech stack - including CRM (Salesforce), marketing automation, customer success platforms, and any adjacent toolingEvaluate, implement, and optimize tools that improve team efficiency and data qualityServe as the primary liaison between GTM and IT/Engineering for system integrations and enhancementsEnsure tooling decisions support the full customer bowtie - from first inquiry through long-term retention

Process Design & Optimization

Define, document, and continuously improve core GTM processes - lead management, pipeline governance, handoff protocols, renewal workflows, and moreBuild the operating infrastructure that allows GTM teams to scale without adding proportional headcountIdentify friction points across the customer journey and lead cross-functional efforts to resolve themOwn deactivation processes - ensuring customer offboarding is handled with precision, proper documentation, and minimal revenue leakage

GTM Enablement

Build and lead the enablement function for all GTM teams - Sales, Customer Success, Implementations, and Contact CenterDevelop onboarding programs, ongoing training, and role-specific playbooks that accelerate ramp and improve consistencyPartner with Product and Marketing to ensure field teams are equipped to communicate new features, positioning changes, and competitive updates effectivelyCreate a feedback loop between the field and Product/Marketing so customer and prospect insights inform roadmap and messaging

Reporting & Accountability Infrastructure

Design the reporting cadence that powers weekly, monthly, and quarterly GTM leadership reviewsBuild and maintain the commitment log and accountability infrastructure for the GTM leadership teamProvide the CCO and GTM leaders with the data and analysis needed to make confident, timely decisionsCreate board and executive-ready reporting on GTM performance across the full customer bowtie

Deactivations

Own the end-to-end deactivation process for churned or offboarding customersEnsure all deactivations are executed accurately, on time, and with proper documentationPartner with CS, Finance, and Legal to minimize risk and protect data integrity through the offboarding processIdentify patterns in deactivation data that surface retention risk signals for the broader CS team

Qualifications

7-12 years of progressive experience in Revenue Operations, Sales Operations, or GTM Enablement within a B2B SaaS environmentProven track record of building or significantly scaling an operations or enablement functionExperience owning a GTM tech stack including Salesforce CRM; familiarity with marketing automation (HubSpot or Marketo), customer success platforms, and intent data tools (6sense, Demandbase) is strongly preferredExperience in a PE-backed or high-growth environment preferredSenior living, healthcare technology, or vertical SaaS experience a plus but not requireStrong analytical skills - comfortable building models, interpreting data, and translating analysis into actionable recommendationsExceptional process design instincts - you see inefficiency and immediately start designing the fixClear, confident communicator who can present data and recommendations to a CCO, CFO, or board audienceCollaborative by nature - this role succeeds through influence, not authorityHigh ownership mentality - you don't wait to be asked, you identify what needs to happen and make it happenAbility to hold multiple workstreams simultaneously without losing precision on any of them