[Marketing] Head Of Content & Creative - (On-Site, Irvine, CA)

Position Summary:

TCL North America is seeking a strategic and visionary Head of Content & Creative to lead and elevate our end-to-end creative and content ecosystem across all product categories. This role is responsible for shaping TCL's brand storytelling, defining creative direction, and driving world-class execution across retail, digital, social, and brand touchpoints.

As a key leader within the Marketing organization, you will oversee brand identity, campaign development, content systems, and cross-functional creative strategies that support go-to-market success. You will guide a high-performing team of designers, writers, editors, and creators, while partnering closely with Product Marketing, IMC, Digital, and Sales teams to deliver impactful, conversion-driven content that strengthens brand perception and drives business growth.

The ideal candidate brings a balance of creative vision and operational discipline, with a strong ability to translate product innovation into compelling narratives and scalable content systems within a fast-paced, global environment.

Duties may include but are not limited to:

Creative Strategy and Brand Storytelling

• Define and maintain a clear, differentiated creative vision across all TCL product categories
• Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling
• Translate product innovation and consumer insights into compelling, emotionally resonant content
• Lead the development of key visuals, campaign direction, and creative assets for major product launches
• Continuously elevate TCL's visual and verbal identity to support premium brand positioning

Content Systems and Scalable Execution

• Build and scale TCL's cross-category content ecosystem to enable consistent, modular, and high-impact storytelling
• Establish creative playbooks and guidelines across PDP, A+, video, social, retail demos, and campaign toolkits
• Oversee the development of complete content kits for product launches with clear deliverables and timelines
• Ensure all content is optimized for digital performance, conversion, and retail readiness across channels
• Implement workflows, templates, and processes to improve efficiency, consistency, and speed to market

Team Leadership and Creative Excellence

• Lead, mentor, and develop a multi-disciplinary team across design, copy, video, and content production
• Set and uphold a high bar for creative quality, innovation, and execution across all outputs
• Foster a culture of creativity, accountability, and continuous improvement
• Manage and collaborate with external agencies, production partners, and creators as needed

Cross-Functional Collaboration

• Partner with Product Marketing to translate product strategy into clear and compelling creative narratives
• Collaborate with Integrated Marketing Communications (IMC) to align creative with go-to-market phases and campaigns
• Work closely with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content
• Align with Brand Marketing to ensure cultural relevance and amplification across channels
• Collaborate with Product Intelligence and data teams to support AI-enabled content workflows and optimization

Qualification/Requirements:

• Bachelor's degree in design, marketing, communications, film, visual arts, or a related field.
• 10+ years of creative leadership experience in consumer electronics, global tech, entertainment, gaming, or agency environments.
• Strong portfolio demonstrating brand-level creative, key visuals, campaigns, video, retail experiences, and multi-channel content programs.
• Experience building or leading creative/content studios, scalable content systems, or narrative frameworks.
• Proven ability to lead creative across digital, retail, social, brand, and in-store channels.
• Experience producing content for retail.com, including PDP and A+ assets.
• Strong understanding of creative performance, consumer insights, and conversion metrics.
• Skilled in creative direction, storytelling, design fundamentals, copywriting, and narrative architecture.
• Strong leadership skills with experience motivating and developing creative teams.
• Ability to collaborate closely with executive leadership and influence cross-functional decisions.
• Strong operational discipline, including systems, workflows, templates, and process management.

Preferred Experience

• Experience with AI-assisted content creation and emerging creative technologies
• Background in consumer electronics, smart home, gaming, or other fast-paced technology categories
• Experience working within a global organization and navigating HQ-to-market alignment
• Familiarity with key retail partners such as Best Buy, Walmart, Amazon, Costco, T-Mobile, and Verizon

Benefits:• Vacation: Starting at 15 days per year• Sick Days: 10 days per year (prorated based on start date)• Paid Holidays: 12 days per year• Medical Insurance• Dental Insurance• Vision Insurance• 401(k) Retirement Plan• Pension Plan

Job Type: Full-timeSalary Range: $150,000 - $175,000 per year