Head of Growth Marketing

SportsdigitaMinneapolis, MN

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Overview

Schedule

Full-time

Career level

Executive

Remote

On-site

Benefits

Career Development

Job Description

JOB OBJECTIVE

We are looking for a Head of Growth Marketing to build a predictable pipeline engine for DIGIDECK's enterprise presentation and guided-selling platform. This is not a traditional marketing role - this is a full-funnel, revenue-driving leadership position. You will be responsible for generating demand, optimizing conversion, and leading a high-performing marketing team focused on qualified sales conversations, pipeline, and revenue.

This role requires someone who can think strategically, execute tactically, and continuously test, learn, and iterate. You will partner closely with Sales, Customer Success, and Leadership to ensure marketing is directly contributing to business growth. You should be genuinely excited about AI, constantly testing the latest tools, and comfortable using modern automation platforms like Clay to build smarter, faster growth systems.

RESPONSIBILITIES

Pipeline & Revenue Growth

Own marketing-sourced and marketing-influenced pipeline targets
Build repeatable campaigns that create qualified sales conversations, not just leads
Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership

Full-Funnel Optimization

Improve conversion rates across the entire funnel (lead → demo → close)
Identify bottlenecks and implement solutions quickly
Align marketing efforts directly with revenue outcomes

Demand Generation

Own and scale channels including account-based outbound, paid, organic, events, partnerships, lifecycle, and customer expansion
Use Clay and other modern AI-enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what works
Build campaigns around DIGIDECK's AI, DIGI, and guided-selling products, closed-lost reactivation, and buyer pain

Team Leadership

Lead and develop the marketing team (content, demand gen, ops, etc.)
Set clear goals, KPIs, and accountability across the team
Build a culture of performance, ownership, and continuous improvement

Marketing + Sales Alignment

Work closely with Sales leadership to inspect funnel performance weekly, improve lead quality, and increase pipeline conversion
Refine ICP, messaging, offers, and positioning based on win/loss data, Salesforce insights, and real market feedback; partner with AEs and CSMs on campaigns that turn usage, renewal, and expansion signals into pipeline

Data & Experimentation

Own marketing metrics: CAC, conversion rates, pipeline velocity, ROI
Run consistent experiments to improve performance
Use data to make fast, informed decisions

BASIC QUALIFICATIONS

Significant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales-led / enterprise environments
Proven track record of driving pipeline and revenue growth
Deep understanding of full-funnel marketing and conversion optimization
Experience leading and scaling marketing teams
Strong analytical mindset with a bias toward action, experimentation, and using the latest AI and GTM tools
Experience working closely with sales teams in a revenue-focused environment, including Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics

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FAQs About Head of Growth Marketing Jobs at Sportsdigita

What is the work location for this position at Sportsdigita?

This job at Sportsdigita is located in Minneapolis, MN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Sportsdigita?

Employer has not shared pay details for this role.

What employment applies to this position at Sportsdigita?

Sportsdigita lists this role as a Full-time position.

What experience level is required for this role at Sportsdigita?

Sportsdigita is looking for a candidate with "Executive" experience level.

What benefits are offered by Sportsdigita for this role?

Sportsdigita offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Sportsdigita?

You can apply for this role at Sportsdigita either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.