Head of Marketing - Entertainment
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Overview
Job Description
Location: Los Angeles (In-Office)Reports To: Chief Creative OfficerCompensation: Up to $135,000 base + performance bonus potentialAbout Smosh
Smosh is one of the most recognizable digital comedy brands on the internet. Built on creator-led programming and a deeply engaged global fanbase, Smosh operates as a modern entertainment company spanning YouTube, social platforms, live events, partnerships, and merchandise.
The company is entering a new chapter — taking bigger creative swings, expanding programming initiatives, and building stronger infrastructure across the business. With that evolution comes the need for their first marketing leader.
Why This Role Exists
Historically, marketing at Smosh has functioned primarily as a social media team. With expanded programming, live events, and monetized content initiatives, the company is ready to build a more proactive, integrated, and performance-driven marketing engine.
This role is about building and leading that evolution.
The Role
As Head of Marketing, you will oversee social, paid media, merchandising and design, while building a cohesive marketing strategy across paid and organic channels.
This role combines:
- Function building
- Campaign leadership
- Paid media ownership
- Cross-functional collaboration
You will work closely with Programming, Production, and Executive Leadership to support live shows, pilots, new formats, and major creative initiatives.
This is a hands-on role within a collaborative leadership structure.
Directly manage a team of 3 (and propose hiring plan if needed to grow the team):
- Head of Social
- Head of Graphic Design
- Merch Lead / Merch Manager
Core Responsibilities
Marketing Strategy & Function Development
- Design and implement an integrated marketing roadmap tied to programming and business goals
- Build structure, process, and measurement into a previously social-first team
- Establish launch calendars and proactive campaign planning
Paid Media & Budget Ownership
- Own paid media strategy, planning, and ROI analysis
- Paid media is fairly new to the business as most of the growth has been organic
- Determine when to scale or pull back investment
- Manage marketing budgets with performance accountability
- Partner with external vendors while owning internal decision-making
Campaign & Revenue Growth
- Lead multi-platform campaigns for live events, Video on Demand releases, and new programming
- Integrate merchandise into broader marketing initiatives
- Support monetization strategy across channels
Team Leadership & Collaboration
- Lead Social, Merchandising, and Design teams
- Support team development and structural evolution
- Operate within a collaborative executive environment
- Practice “disagree and commit” leadership principles
What Success Looks Like
- Marketing shifts from reactive to proactive
- Paid media decisions are strategic and measurable
- Clear processes exist for major launches and initiatives
- Strong alignment across marketing and programming
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