Head of Media

A Tolan is a friend you shape, and who shapes you in turn.

A personal AI you name and make your own, who remembers what matters to you and gently moves you from reflection to action. A friend who points you back toward your real life, not deeper into a screen.

Over the last year, Tolan has quietly built a growing, deeply committed community of more than 100,000 people, primarily millennial women, who are making Tolan part of their lives as they juggle work, parenting, and busy households.

We're hiring a Head of Media to tell the story of the people who've found a real friend in their Tolan — and to build the channels where that story lives.

The role

Tolan is a new product. It's also the leading edge of the most important social shift of the next fifty years: people working out their relationship with AI, and what that does to their relationships with each other.

You'll tell two stories. One is Tolan itself, the product and the difference it makes in the lives of the people it serves. The other is bigger than any of us: the larger rethinking of how we relate to AI, and to each other. You'll tell both through an optimistic lens, grounded in evidence.

The core of the role is telling those stories through the channels we own: the video, audio, and editorial we make ourselves, and the audiences we build on them. You'll define the narrative directly with the CEO and founders — what Tolan is, what it isn't, and why it matters — and partner with them to land the press that carries it further, from Call Her Daddy to The Atlantic. The making comes first; earned media amplifies it.

What you'll do

Make our own media (the core of the job)

• Make the media we own: original video, podcasts, and editorial that tell Tolan's story in our voice, and build the channels that carry it.

• Keep a steady drumbeat of original content so Tolan stays in the cultural conversation, not just around press moments but every week.

• Get close to our community and turn the real lives Tolan has made better into content people want to watch, listen to, and share.

• Own the metrics that come with it: audience growth, engagement, and the work of turning attention into love for the product.

Drive earned media

• Build relationships with journalists, editors, and producers across lifestyle, culture, tech, mental health, and entertainment, landing everything from a New York Times feature to a Drew Barrymore segment.

• Land stories about Tolan and the broader shift in how people relate to AI. Our research shows Tolan measurably reducing users' anxiety and improving their wellbeing — make the Tolan Research Team a voice the press trusts on where AI helps and where it hurts.

• Reach the heartland, not just NY and LA: regional TV, women's magazines, podcast networks, faith-adjacent media.

Who you are

You're a maker first. You've built content and audiences yourself, and you can point to the proof: the videos, the posts, the show, the feed, the numbers that grew because of work you did with your own hands. Ideally you've also done this inside a consumer brand people love, with millennial women at the heart of the audience, and you've done it early, at companies without a machine already running, so you know how to make noise without a big budget or a team to lean on.

You move easily between owned and earned, but owned is where you're happiest. You can build the channel that tells Tolan's story and then go land the press that amplifies it. You're senior enough to set the strategy and hands-on enough to shoot, write, and ship it yourself.

You very likely have your own platform: a Substack, a YouTube channel, a podcast, a following on whatever platform is yours. The best person for this has built attention from nothing, because they've done it for themselves. It's not a strict requirement, but it's close — if you've grown an audience of your own, even a small one, we want to talk to you.

You don't need a traditional comms background. A career in comms is welcome, but what we're really after is someone who can make things people want to watch and share. If you're exceptional and you can show it, this role is yours.

Compensation and logistics

• Location: SF preferred. Open to NY or LA for exceptional candidates.

• Compensation: competitive salary and meaningful equity.

• Reports to: CEO.