Head of Performance Marketing

RoamNew York City, New York

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Overview

Schedule

Full-time

Career level

Director

Benefits

Paid Vacation

Job Description

About Roam

Roam is on a mission to unlock a better way to buy a home. We help everyday buyers access assumable mortgages—ultra-low-rate home loans that can be transferred from one owner to the next. Founded in 2023 and backed by top-tier investors, Roam is transforming how real estate transacts by pairing smart financing with intelligent search. We’re building a world where homeownership is more affordable, accessible, and flexible for millions of Americans.

The Role

You will own Roam’s direct-to-consumer performance marketing engine end-to-end: strategy, execution, experimentation, and optimization. This is a hands-on role with real budget ownership, tight feedback loops, and direct influence on company growth.

You’ll work closely with product, engineering, data, and leadership to turn insight into action—and spend into sustainable revenue.

What You’ll Do

Own direct-to-consumer SEM across Google
Own direct-to-consumer Paid Social across Meta and other relevant platforms
Manage and optimize budgets with clear CAC, LTV, and payback targets
Design and run structured experimentation (creative, bidding, targeting, landing pages)
Aggressively scale what works; decisively kill what doesn’t
Build and refine attribution models in partnership with data and product
Collaborate with creative to translate insights into high-performing ads
Develop forecasting models and performance reporting for leadership
Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities

What We’re Looking For

5–8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
Deep, hands-on expertise in Google Ads and Meta Ads (non-negotiable)
Proven track record scaling spend while maintaining or improving efficiency
Strong analytical mindset; fluent in metrics, funnels, and experimentation design
Comfortable operating in ambiguity and early-stage environments
High ownership, high judgment, low ego
Bonus: experience in real estate

What Success Looks Like

SEM and Paid Social are predictable, scalable, and insight-generating
CAC is understood, controlled, and improving over time
Creative testing is systematic, fast, and data-backed
Leadership trusts your numbers—and your instincts

Why Roam

Real ownership over growth and budget
Direct access to founders and leadership
Ability to build the performance engine from the ground up
Competitive compensation, equity, and benefits
Opportunity to help millions of current and aspiring homeowners

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FAQs About Head of Performance Marketing Jobs at Roam

What is the work location for this position at Roam?

This job at Roam is located in New York City, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Roam?

Employer has not shared pay details for this role.

What employment applies to this position at Roam?

Roam lists this role as a Full-time position.

What experience level is required for this role at Roam?

Roam is looking for a candidate with "Director" experience level.

What benefits are offered by Roam for this role?

Roam offers Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Roam?

You can apply for this role at Roam either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.