Head Of Web Revenue, Personalization & Digital Experience

We are seeking a senior, web-first commercial leader to own and grow revenue across our website, email, in-product, and lifecycle touchpoints. As Head of Web Revenue, Email, Personalization & Digital Experience, this role carries direct accountability for e-commerce conversion, cross-sell performance, and revenue outcomes across the digital surfaces that drive the majority of company revenue. This role represents the evolution of a traditional Head of Web into a senior operator responsible for converting traffic into revenue through high-performing, trusted, and personalized digital experiences. Today’s customers expect fast, relevant, and context-aware journeys aligned to their goals and intent. We are looking for a leader who can pragmatically apply data and behavioral signals to design and optimize adaptive experiences that improve conversion, cross-sell, and revenue growth. The focus is on outcomes: revenue growth, learning velocity, and sustained performance. This is a hands-on, commercially accountable role designed for category leader, app-first fintech SaaS company. Success requires making fast decisions and building capability in-house. We are not looking for a consultant-led or process-heavy leader, but for a domain expert who owns results end-to-end and is comfortable being directly accountable for revenue who can make an immediate impact. Your mission is to continuously improve web, email, and in-product performance to drive conversion and revenue—while maintaining trust, clarity, and experience quality. You will lead the development and execution of a comprehensive personalization and optimization strategy that enables these outcomes. Personalization, experimentation, and analytics are core enablers—but commercial impact is the mandate. Core Focus Areas Web & Email Revenue Ownership Own commercial performance across website, email, and in-product cross-sales, with direct accountability for conversion, revenue, and growth. Own conversion rate (CVR) performance across web, email, and in-product experiences. Define revenue targets, KPIs, and operating metrics Web-First Personalization & Journey Strategy Define and execute a web-first personalization and journey strategy that directly supports revenue growth. Ensure personalization and lifecycle efforts are tightly connected to web behavior, intent, and funnel progression. Prioritize initiatives based on revenue impact, learning velocity, and execution feasibility within a smaller organization. Data-Informed Personalization & Decisioning Partner with analytics and data science teams to apply decisioning frameworks that improve targeting, relevance, and journey performance. Leverage predictive signals (e.g., intent, propensity, engagement patterns) to inform content, offers, and sequencing—without over-automation. Evaluate and adopt personalization and experimentation capabilities that measurably improve conversion, learning velocity, and execution speed. Apply AI- and rules-based approaches pragmatically and transparently, maintaining customer trust and experience quality. Conversion Optimization & Experimentation Lead a high-impact CRO and experimentation program focused on acquisition, activation, and cross-sell performance. Identify friction points, define hypotheses, and prioritize experiments that materially improve conversion and downstream revenue. Establish a fast, disciplined experimentation cadence appropriate for a lean, agile team. Web, Email & Lifecycle Performance Enablement Ensure web and email platforms, tooling, and workflows support rapid iteration, personalization, and reliable measurement. Make pragmatic decisions about tooling and infrastructure that balance speed, performance, and maintainability. Ensure personalization and experimentation efforts do not compromise site performance, deliverability, or user trust. Digital Experience Ownership & Platform Readiness Own end-to-end experience coherence across the marketing website and email, ensuring journeys are consistent, intentional, and aligned to customer intent. Partner with design and engineering to implement modular, dynamic content frameworks that enable fast iteration without sacrificing performance or usability. Ensure journey orchestration supports coordinated experiences across web, email, and lifecycle touchpoints, with the website as the primary anchor. Hold the bar for platform readiness, ensuring systems meet performance, accessibility, privacy, and compliance standards. Data, Analytics & Commercial Insight Own the measurement strategy across web, email, and in-product experiences, ensuring clear visibility into revenue drivers and conversion dynamics. Partner with analytics and data teams to ensure accurate, resilient tracking of meaningful engagement and revenue signals. Translate insights into clear actions that inform prioritization and improve performance. Decision Authority & Accountability Act as the final decision-maker for web and email experience priorities, conversion optimization roadmap, and experimentation tradeoffs. Own prioritization across web revenue initiatives, balancing speed, learning, and impact within resource constraints. Be directly accountable for outcomes, not just recommendations. Stakeholder Leadership & Operating Model Act as a senior partner to marketing leadership, aligning priorities without heavy process. Establish clear ownership, decision rights, and operating rhythms suited to a smaller, agile organization. Communicate performance, risks, and tradeoffs clearly and proactively. Create an environment of trust, accountability, and shared ownership for outcomes. What Success Looks Like in the First 12 Months Measurable improvement in web and email conversion rates and revenue contribution. A faster, more predictable experimentation and optimization cadence with clear learning loops. Stronger alignment and execution velocity across marketing. Clear, trusted performance reporting on web and email that informs leadership decisions. A scalable operating model for personalization, CRO, and lifecycle execution that reduces dependency on external vendors. What We’re Looking For Proven experience owning web and/or email performance with direct accountability for revenue and conversion outcomes. Strong background in CRO, experimentation, personalization, and web analytics as revenue enablers. Comfort operating in smaller, fast-moving organizations with limited resources and high accountability. Hands-on operator with strong product, technical, and commercial judgment. Clear communicator who can align stakeholders without relying on heavy process or consultants.