Healthcare Marketing & Community Liaison
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Overview
Schedule
Flexible-schedule
Part-time
Career level
Senior-level
Remote
Option for remote
Compensation
$25-$35/hour
Job Description
Benefits:
- Free uniforms
- 401(k) matching
- Flexible schedule
Healthcare Marketing & Community Liaison
ComForCare Home Care Rio Grande ValleyLocation: Harlingen, TX — Serving Cameron & Hidalgo CountiesJob Type: Part-TimeWork Location: On the road / Community-basedHelp Us Grow While Making a DifferenceComForCare Home Care Rio Grande Valley is a locally owned, nurse-owned and nurse-led home care agency dedicated to helping seniors, Veterans, and adults with disabilities remain safe, independent, and comfortable in their own homes.We have earned the trust of families, healthcare professionals, and community partners by providing compassionate, dependable, high-quality in-home care. Our reputation is built on clinical leadership, responsive communication, and a commitment to treating every client like family.As we continue to grow, we are looking for a motivated, outgoing, and relationship-focused Healthcare Marketing & Community Liaison to represent ComForCare Home Care RGV throughout Cameron and Hidalgo Counties.This is more than a marketing role. It is an opportunity to build meaningful partnerships that connect families, Veterans, and seniors with exceptional care at home.Position SummaryThe Healthcare Marketing & Community Liaison will serve as a key community representative for ComForCare Home Care RGV. This person will build and strengthen relationships with referral partners, educate healthcare professionals and community organizations about our services, and help generate qualified referrals that support agency growth.The ideal candidate is confident meeting with healthcare professionals, enjoys building long-term relationships, understands the importance of consistent follow-up, and is passionate about helping families access reliable in-home care.Our Growth PrioritiesThis role will focus on developing referral relationships that support three key areas:Private Pay Clients Build relationships with professionals who work with families seeking reliable, compassionate in-home care for aging loved ones.Veterans Promote ComForCare Home Care RGV as a trusted resource for eligible Veterans transitioning home or needing ongoing in-home support. Our agency has established relationships with the U.S. Department of Veterans Affairs and understands the VA referral process, allowing us to assist discharge planners and healthcare professionals in connecting Veterans with services they have earned.Long-Term Care Insurance Clients Educate families and referral partners about how long-term care insurance benefits may help cover the cost of quality in-home care.Key ResponsibilitiesDevelop and maintain strong relationships with hospitals, discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, long-term care insurance contacts, and other community partners.Schedule and conduct regular face-to-face visits with referral sources throughout Cameron and Hidalgo Counties.Educate healthcare professionals, families, and community organizations about ComForCare’s services and how we help clients safely remain at home.Promote ComForCare Home Care RGV as a preferred provider for private-pay home care, Veteran in-home care, and long-term care insurance clients.Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.Represent ComForCare Home Care RGV at networking events, health fairs, educational presentations, and community outreach activities.Maintain consistent follow-up with referral partners to build trust, strengthen relationships, and support long-term referral growth.Respond professionally to customer and referral partner questions, requests, and concerns.Collaborate with office staff and caregivers to support a seamless experience for clients, families, and referral sources.Track outreach activities, referral development efforts, and community contacts.Monitor referral growth, outreach effectiveness, and opportunities for improved community engagement.Maintain working knowledge of the local senior care, home care, home health, hospice, rehabilitation, Veterans care, and community resource markets.Assist families and referral partners by connecting them with helpful community resources when appropriate.QualificationsRequired
Experience in healthcare marketing, community outreach, business development, physician relations, referral development, or outside sales.Experience in home care, home health, hospice, rehabilitation, senior living, healthcare, social services, or a related field.
Excellent communication and relationship-building skills.Professional, confident, and comfortable meeting with healthcare professionals and community partners.Self-motivated with strong organizational and time-management skills.Strong customer service and presentation skills.Passion for serving seniors, Veterans, adults with disabilities, and families who want loved ones to remain safe at home.Ability to work independently while collaborating with a supportive office team.Comfortable using email, Microsoft Office, and basic office technology.Reliable transportation and ability to travel throughout Cameron and Hidalgo Counties.Valid driver’s license and current automobile insurance.Professional appearance and demeanor.Required: Existing relationships with hospitals, physicians, discharge planners, case managers, rehabilitation facilities, senior living communities, Veterans organizations, or senior care providers in the Rio Grande Valley.Bilingual English/Spanish strongly preferred.Bachelor’s, Associate degree/certification in marketing, business, healthcare administration, communications, or a related field preferred, but not required.Compensation & BenefitsCompetitive base hourly pay based on experience.Performance-based bonus opportunities tied to new client starts and referral growth.Additional bonus consideration for successful referrals in priority growth areas, including:Private-pay clients Veterans transitioning home or needing in-home support Long-term care insurance clientsMileage reimbursement for approved business travel.Flexible part-time schedule.Paid training and ongoing support.Opportunity for professional growth as ComForCare Home Care Rio Grande Valley continues to expand.Why Join ComForCare?At ComForCare Home Care Rio Grande Valley, we do more than provide care. We build relationships that improve lives.You will represent an established, respected, nurse-owned and nurse-led agency known for compassionate care, reliability, and professionalism. Your work will directly help seniors, Veterans, and families access the support they need while playing an important role in the continued growth of our agency.We are looking for someone who is ready to grow with an established home care agency and who understands the value of meaningful referral relationships.If you are a relationship builder who enjoys opening doors, creating partnerships, and making a difference in your community, we would love to hear from you.ComForCare Home Care Rio Grande Valley is an Equal Opportunity Employer and welcomes applicants from all backgrounds.
If you're a relationship builder who enjoys opening doors, creating partnerships, and making a meaningful difference in your community, we'd love to hear from you.
ComForCare Home Care Rio Grande Valley is an Equal Opportunity Employer and welcomes applicants from all backgrounds.
Flexible work from home options available.
Compensation: $25.00 - $35.00 per hour
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Live your best life possible while helping others live theirs.
Our Caregivers are the heart and soul of what we do. For that reason, we put our CaregiversFirst each and every day.
At ComForCare, it is our CaregiverFirst promise, that our caregivers will be:
- Treated with respect and dignity.
- Provided exceptional training on a regular and ongoing basis.
- Are never alone in the field - support is always available.
- Thoughtfully matched with clients that they are compatible with.
Join our team and be a part of a certified Great Place To Work®! Thousands of ComForCare employees were surveyed and the response was overwhelmingly positive, with 90% agreeing that ComForCare is in fact a Great Place To Work®.
By selecting the positions below, you acknowledge that you are applying for employment with an independently owned and operated ComForCare franchisee, a separate company and employer from ComForCare and any of its affiliates or subsidiaries. You understand that each independent franchisee is solely responsible for all decisions relating to employment including (and without limitation to) hiring and termination, and ComForCare does not accept, review or store my application. Any questions about your application or the hiring process must be directed to the locally owned and operated ComForCare franchisee.
Equal Opportunity Employer: Disability/Veteran.
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FAQs About Healthcare Marketing & Community Liaison Jobs at Rio Grande Valley East
What is the work location for this position at Rio Grande Valley East?
This job at Rio Grande Valley East is located in Harlingen, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Rio Grande Valley East?
Candidates can expect a pay range of $25–$35 per hour for this role.
What employment applies to this position at Rio Grande Valley East?
Rio Grande Valley East lists this position under the following employment categories:
- Flexible-schedule
- Part-time
What experience level is required for this role at Rio Grande Valley East?
Rio Grande Valley East is looking for a candidate with "Senior-level" experience level.
Does Rio Grande Valley East allow remote work for this role?
Yes, this position at Rio Grande Valley East supports remote work, giving candidates the flexibility to work outside the primary office location.
What is the process to apply for this position at Rio Grande Valley East?
You can apply for this role at Rio Grande Valley East either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.