Healthcare Marketing & Community Liaison

Healthcare Marketing & Community Liaison (Part-Time)

ComForCare Home Care Rio Grande ValleyLocation: Harlingen, TX (Serving Cameron & Hidalgo Counties)Help Us Grow While Making a DifferenceComForCare Home Care Rio Grande Valley is a locally owned, nurse-owned and nurse-led home care agency dedicated to helping seniors, Veterans, and adults with disabilities remain safe, independent, and comfortable in their own homes.We have earned the trust of healthcare professionals, families, and community partners by providing compassionate, dependable, and high-quality in-home care. Our reputation is built on clinical leadership, responsive communication, and a commitment to treating every client like family.As we continue to grow, we are looking for a motivated, outgoing, and relationship-focused Healthcare Marketing & Community Liaison to represent ComForCare Home Care RGV throughout Cameron and Hidalgo Counties.This is more than a marketing position—it's an opportunity to build meaningful partnerships that connect families with exceptional care.Position SummaryThe Healthcare Marketing & Community Liaison serves as the primary representative of ComForCare Home Care in the community. This individual will build and strengthen relationships with referral partners, educate healthcare professionals about our services, and generate qualified referrals that help grow our agency.The ideal candidate is confident networking with healthcare professionals, enjoys building long-term relationships, and understands the importance of consistent follow-up and exceptional customer service.Our Growth PrioritiesThis position will focus on developing referral relationships that serve:1. Private Pay ClientsBuild relationships with professionals who work with families seeking reliable, compassionate in-home care for aging loved ones.2. VeteransPromote ComForCare Home Care as a trusted resource for eligible Veterans transitioning home. We have established relationships with the U.S. Department of Veterans Affairs and understand the VA referral process, allowing us to assist discharge planners and healthcare professionals in connecting Veterans with the services they have earned.3. Long-Term Care Insurance ClientsEducate families and referral partners about how long-term care insurance benefits can help cover the cost of quality in-home care.Key Responsibilities

• Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, and community partners.
• Schedule and conduct regular face-to-face meetings with referral sources throughout Cameron and Hidalgo Counties.
• Educate healthcare professionals, families, and community organizations about ComForCare's services and how we help clients safely remain at home.
• Promote ComForCare Home Care as the preferred provider for private-pay home care, Veteran home care services, and long-term care insurance clients.
• Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
• Represent ComForCare Home Care at networking events, health fairs, educational presentations, and community outreach activities.
• Maintain consistent follow-up with referral partners to build trust and long-term relationships.
• Collaborate with office staff and caregivers to ensure a seamless experience for clients and referral sources.
• Track outreach activities and referral development efforts.
• Meet established outreach goals while helping grow referrals and community awareness.

QualificationsRequired

• Excellent communication and relationship-building skills.
• Professional, confident, and comfortable meeting with healthcare professionals.
• Self-motivated with strong organizational and time-management skills.
• Outstanding customer service and presentation abilities.
• Passion for serving seniors, Veterans, and individuals who wish to remain independent at home.
• Ability to work independently while collaborating with a supportive office team.
• Comfortable using email, Microsoft Office (Word, Excel, Outlook, and PowerPoint), and basic office technology.
• Reliable transportation with the ability to travel throughout Cameron and Hidalgo Counties.
• Valid driver's license and current automobile insurance.
• Professional appearance and demeanor.

Preferred

• Experience in healthcare marketing, physician relations, community outreach, business development, or outside sales.
• Experience in home care, home health, hospice, rehabilitation, senior living, healthcare, or social services.
• Existing relationships with hospitals, physicians, discharge planners, case managers, rehabilitation facilities, or senior care providers in the Rio Grande Valley.
• Bilingual (English/Spanish) strongly preferred.

Compensation & Benefits

• Competitive hourly pay based on experience
• Performance-based bonus opportunities
• Mileage reimbursement for approved business travel
• Flexible part-time schedule
• Paid training and ongoing support
• Opportunity for professional growth within a growing agency

Why Join ComForCare?At ComForCare Home Care Rio Grande Valley, we don't just provide care—we build relationships that improve lives.You'll represent a respected nurse-owned and nurse-led agency known for compassionate care, reliability, and professionalism. Your work will directly help seniors, Veterans, and families access the support they need while playing a key role in the continued growth of our agency.If you're a relationship builder who enjoys opening doors, creating partnerships, and making a meaningful difference in your community, we'd love to hear from you.ComForCare Home Care Rio Grande Valley is an Equal Opportunity Employer and welcomes applicants from all backgrounds.

Base hourly pay plus performance-based bonus opportunities 

We are looking for someone ready to grow with an established home care agency.  

• Performance-based bonus opportunities tied to new client starts and referral growth.
• Additional bonus consideration for successful referrals in our priority growth areas:
  • Private-pay clients
  • Veterans transitioning home or needing in-home support
  • Long-term care insurance clients
• Mileage reimbursement for approved business travel.
• Flexible part-time schedule.
• Paid training and ongoing support.
• Opportunity for professional growth as ComForCare Home Care Rio Grande Valley continues to expand.

Our goal is to reward a motivated professional who can build meaningful referral relationships and help more families, Veterans, and seniors connect with reliable in-home care.