
Healthcare Product Manager
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Overview
Job Description
BSWHJP00006242 Title: Healthcare Product Manager Location : Dallas Tx Pay Rate: $60-65/HR on W2 Duration 6 MonthsPosition Summary:
At BSWH, we are on a mission to drive meaningful and sustained customer engagement by creating intuitive, personalized, and value-driven experiences that empower users to actively manage and improve their health.
We are seeking a Product Manager, Medicare Advantage to own the digital product experience for our Medicare Advantage population within MyBSWHealth. This role requires deep expertise in the unique needs of Medicare Advantage members — from plan navigation and benefits utilization to care coordination — combined with the ability to build trust and alignment across a broad set of internal and external stakeholders, including health plan operations, compliance/regulatory, marketing, and technology partners. You will translate stakeholder priorities and member needs into a coherent product roadmap, and you'll be the person stakeholders turn to when they need clarity on what's being built, why, and when.
Key Responsibilities
Product Strategy & Vision
- Own and articulate a Medicare Advantage product vision that reflects the needs of an aging population while aligning with BSWH's broader health plan and business objectives
- Build and maintain strong relationships with health plan leadership, clinical stakeholders, compliance, and member services to ensure the product roadmap reflects regulatory requirements and operational realities
- Define and prioritize features that improve plan comprehension, benefits utilization, and care navigation for Medicare Advantage members, balancing stakeholder input, member insights, and technical feasibility
Stakeholder Management & Cross-functional Collaboration
- Serve as the primary product point of contact for Medicare Advantage stakeholders, proactively managing expectations, surfacing tradeoffs, and building consensus across groups with differing priorities
- Facilitate regular touchpoints with health plan, compliance, and member experience teams to keep priorities aligned and roadmap decisions transparent
- Translate stakeholder requests into clear, actionable product requirements for design and engineering teams
- Represent MyBSWHealth's Medicare Advantage capabilities to internal and external partners, articulating value and functionality in terms relevant to each audience
- Manage competing priorities across stakeholder groups, negotiating scope and timelines while maintaining product integrity and member trust
Execution & Delivery
- Partner with design, engineering, analytics, and IT to deliver Medicare Advantage-specific features
- Advance the Medicare Advantage roadmap through iterative delivery, keeping stakeholders informed of progress, risks, and changes
- Define success metrics and report progress in stakeholder-friendly formats
Customer Experience Optimization
- Monitor Medicare Advantage member journey data to identify pain points specific to this population (e.g., digital literacy barriers, benefits confusion) and use findings to build stakeholder alignment around prioritization
- Define, implement, and manage A/B tests to optimize engagement and conversion among Medicare Advantage members
- Stay current on CMS regulatory changes, Medicare Advantage industry trends, and competitor offerings, and communicate implications to stakeholders proactively
Key Qualifications
- 3-5 years of product management experience building consumer-facing digital experiences; experience in Medicare Advantage, health plans, or Medicare-focused healthcare strongly preferred
- Demonstrated success building and managing relationships with a diverse set of stakeholders (e.g., health plan operations, compliance, clinical, marketing) and driving alignment.
- Customer-centric mindset with a track record of building products that improve engagement for older adult or Medicare populations
- Strong understanding of digital technologies, APIs, and data-driven decision-making
- Hands-on experience with Agile frameworks (Scrum, Kanban, or SAFe)
- Experience with web analytics platforms (Amplitude, Google Analytics, Adobe Analytics, or Mixpanel)
- Experience with A/B testing platforms (e.g., Amplitude Experiment) for iterative optimization
- Excellent verbal and written communication skills, with the ability to tailor messaging for different stakeholder audiences — from executives to clinical teams to engineers
- Strong negotiation and conflict-resolution skills to manage competing stakeholder demands
- Bachelor's degree preferred in a relevant field (e.g., Computer Science, Public Health, Program Development)
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