Home Health Marketing Representative
Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$65,000-$250,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
We are seeking an experienced Account Executive to support the growth of a well-established, ACHC-accredited, state-licensed home health agency. This role is responsible for expanding referral partnerships, increasing market presence, and managing business development activities across assigned territories with an existing client base.
The ideal candidate has a proven background in healthcare sales, particularly within home health, post-acute care, or a related healthcare setting. Success in this role requires exceptional relationship-building, strategic planning, and the ability to develop long-term partnerships with referral sources, providers, and payers.
Key Responsibilities
- Lead day-to-day sales, marketing, and business development efforts within designated territories.
- Build and maintain strong relationships with referral partners, including hospitals, physicians, skilled nursing facilities, case managers, discharge planners, and other healthcare professionals.
- Establish and negotiate contracts and reimbursement agreements with managed care organizations, government agencies, and other third-party payers.
- Maximize reimbursement opportunities by maintaining strong payer relationships and supporting effective contract management.
- Evaluate market trends, identify growth opportunities, and develop strategic plans to increase referrals and market share.
- Collaborate with leadership on budgeting, forecasting, and volume projections to support organizational growth.
- Execute marketing strategies and community outreach initiatives that drive patient census and revenue objectives.
- Ensure all sales and marketing activities comply with applicable federal, state, and industry regulations, including anti-kickback and patient solicitation requirements.
- Assist with recruiting, onboarding, training, and supervising marketing and business development staff as needed.
- Maintain a strong understanding of community needs, market conditions, and payer feedback to enhance the organization's reputation and service excellence.
Requirements
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (Master’s preferred)
- Minimum 3 years of healthcare marketing or business development experience, preferably in home health or post-acute care
- Prior experience in sales or account management strongly preferred
- Proven ability to build and maintain professional referral networks
- Strong negotiation, communication, and relationship management skills
- Ability to work independently in a field-based role
- Experience supervising or managing staff preferred
Compensation & Benefits
- Competitive base salary plus performance-based incentives ($65K–$250K+)
- Health, dental, and vision insurance
- Life insurance coverage
- 401(k) retirement plan
- Paid time off
- Tuition reimbursement opportunities
- Career growth and leadership development potential
Ideal Background
Candidates with experience in the following are highly encouraged to apply:
- Home Health Sales
- Hospice or Post-Acute Care Business Development
- Physician Liaison Roles
- Skilled Nursing Facility Marketing
- Healthcare Account Management
- Managed Care or Payer Relations
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FAQs About Home Health Marketing Representative Jobs at MyCareer+
What is the work location for this position at MyCareer+?
This job at MyCareer+ is located in San Francisco, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at MyCareer+?
Candidates can expect a pay range of $65,000 and $250,000 per year.
What employment applies to this position at MyCareer+?
MyCareer+ lists this role as a Full-time position.
What experience level is required for this role at MyCareer+?
MyCareer+ is looking for a candidate with "Senior-level" experience level.
What benefits are offered by MyCareer+ for this role?
MyCareer+ offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Vacation, Career Development, 401k Matching/Retirement Savings, and Tuition/Education Assistance for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at MyCareer+?
You can apply for this role at MyCareer+ either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.