
Hotel General Manager
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Overview
Job Description
General Manager — Independent Hotel Reopening (Post-Renovation)
Panama City Beach, FL | Target Opening: Late Spring 2026
The Opportunity
We’re hiring a hands-on General Manager to lead the reopening of an independent hotel in Panama City Beach following a renovation closure. This is a build-and-lead role for an operator who can recruit and train a team, create simple operating systems, and drive profitable performance in a mid-market environment.
We’re not looking for a “luxury playbook.” We need a practical leader who understands beach-market realities: seasonality, staffing challenges, guest expectations, and running a clean, efficient operation that wins on value and consistency.
What You’ll Own
Reopening Leadership (Pre-Open → Stabilize)
Build and execute the reopening plan and readiness timeline through opening day and the first 90–180 days.
Coordinate punch-list completion, vendor readiness, and operational setup (systems, supplies, contracts, service standards).
Create “opening week” workflows: staffing plans, training calendar, daily checklists, guest recovery process, safety and security routines.
Partner closely with ownership and renovation partners, maintaining clear reporting and accountability.
People, Culture & Training
Recruit, hire, onboard, and retain a full team (department heads and line-level).
Mentor managers and build a culture of consistency, accountability, and pride.
Implement clear training standards for guest service, cleanliness, and maintenance response.
Build schedules and staffing models that balance service delivery with labor discipline.
Revenue & Market Execution
Drive revenue performance with strong understanding ofRevPAR, ADR, occupancy, comp set dynamics, and channel mix.
Coordinate marketing and online reputation management (reviews, response cadence, service recovery).
Financial & Operational Performance
Own the property’s financial performance and daily controls:
Strong command of CPOR, labor productivity, purchasing controls, and flow-through
Budgeting and weekly performance reporting
Inventory and invoice discipline; vendor negotiation
Ensure operational excellence across housekeeping, front office, and maintenance.
Maintain compliance standards and risk management (life safety, security, cash handling).
What Success Looks Like
By opening and through the first season, you will:
Open on-time with a trained staff, clear standards, and consistent operating rhythms.
Stabilize guest satisfaction quickly and build strong online reputation momentum.
Achieve labor and CPOR targets while protecting cleanliness and service.
Establish a disciplined revenue routine that improves RevPAR through the season.
Build a leadership bench that can operate without constant GM firefighting.
The Ideal Candidate
Proven Hotel General Manager experience (or strong AGM/ops leader ready to step up) with evidence of:
Reopening after renovation/closure and/or new opening / turnaround experience
Strong team builder and coach: can recruit fast, train consistently, and retain staff.
Financial fluency: confident withRevPAR, CPOR, labor %, purchasing, budgets, forecasting, and reading P&Ls.
Comfortable in a truly hands-on environment—leads from the floor and sets the pace.
Strong owner communication and reporting discipline.
Panama City Beach / Emerald Coast market familiarity is a plus.
Why This Role
Independence and autonomy: build systems that work for this hotel and this market.
Meaningful impact: lead the reopening and shape the culture from day one.
Direct partnership with ownership with clear goals and accountability.
How to Apply
Send your resume and a short note covering:
Your experience with renovation transitions, reopenings, or turnarounds
How you hire/train staff quickly (your playbook)
A financial result you drove (RevPAR improvement, CPOR reduction, labor efficiency, etc.)
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
