Hourly Pooled - Social Media & Marketing Specialist

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JOB TITLE:

Social Media & Marketing Specialist

JOB PURPOSE:

The Part-Time Social Media & Marketing Specialist is responsible for planning, creating, and managing marketing and communications content for University of Wyoming Information Technology (UWIT). This position oversees UWIT's social media presence, develops digital and print communications, promotes UWIT initiatives and services, and helps strengthen engagement with students, faculty, staff, parents, alumni, and other stakeholders.

A small portion of the position's responsibilities includes providing administrative and executive support to the Vice President for Information Technology & Chief Information Officer (CIO), including calendar management, meeting coordination, and related administrative tasks.

This position may work up to 19 hours per week.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing, Communications, and Social Media (Approximately 80-90%)

• Develop and execute social media strategies that support UWIT goals and initiatives.

• Manage UWIT's social media presence across LinkedIn, Facebook, and Instagram.

• Create engaging content, including graphics, photos, videos, stories, and written posts.

• Maintain a consistent UWIT brand identity across all communications.

• Develop content calendars and coordinate campaign schedules.

• Monitor social media engagement and respond appropriately to comments and messages.

• Analyze engagement metrics and recommend strategies to increase reach and effectiveness.

• Collaborate with UWIT leadership and departments to identify stories, achievements, events, and initiatives suitable for promotion.

• Create marketing materials for both digital and print distribution, including:

• Flyers

• Posters

• Brochures

• Event materials

• Infographics

• Digital signage content

• Social media campaigns

• Support internal communications initiatives and employee engagement efforts.

• Assist with photography, event promotion, and content collection.

• Coordinate with University Relations and other campus partners as needed to ensure alignment with institutional branding and messaging standards.

Executive Support (Approximately 10-20%)

• Provide limited administrative support to the Vice President for Information Technology & CIO.
• Manage executive calendars using Microsoft Outlook.
• Schedule meetings and coordinate meeting logistics.
• Assist with preparation of presentations, reports, and communication materials.
• Coordinate travel, event, and meeting arrangements as assigned.
• Maintain confidentiality when handling sensitive information and communications.
• Support special projects and administrative functions as needed.

MINIMUM QUALIFICATIONS:

• Experience managing social media accounts.
• Experience creating marketing and communications materials for multiple audiences.
• Experience using graphic design platforms such as Canva, Adobe Creative Cloud, or equivalent software.
• Experience designing materials for both print and digital formats.
• Strong written and verbal communication skills.
• Strong organizational and time-management skills.
• Experience using Microsoft Office, including Outlook, Word, PowerPoint, and Teams.
• Ability to manage multiple priorities and meet deadlines.
• Ability to work independently while collaborating effectively with a variety of stakeholders.

DESIRED QUALIFICATIONS:

• Associate's degree or Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field.
• Experience in higher education, nonprofit, or public-sector communications.
• Experience with social media analytics and reporting tools.
• Experience creating short-form video content and reels.
• Photography and basic video editing experience.
• Familiarity with university branding and communications standards.
• Experience supporting senior executives or organizational leaders.

REQUIRED APPLICATION MATERIALS:

Complete the online application. The department additionally requests candidates upload the following document(s) for a complete application:

• Cover letter
• Resume

WORK LOCATION:

On-Campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level.

HIRING STATEMENT/EEO:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu.

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn more about Laramie by visiting the About Laramie website.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range and the metropolitan Denver area. Laramie's beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/