In-Home Care Services Sales Representative
Homewell Care Services of MarylandTowson, Maryland
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Overview
Schedule
Full-time
Career level
Entry-level
Remote
On-site
Job Description
Role Overview
An In-Home Care Sales Representative is responsible for driving client growth, building referral relationships, and increasing service utilization for a home care agency. This role blends healthcare knowledge, relationship management, and sales performance.
Core Responsibilities
1. Business Development & Sales
- Generate new client leads through networking, referrals, and outreach
- Conduct in-home or virtual consultations with potential clients/families
- Present care plans and close service agreements
- Meet or exceed monthly/quarterly revenue and client acquisition goals
- Must have at least 6monts to 1 years of in home health care experience
2. Referral Source Relationship Management
- Build relationships with:
- Hospitals
- Rehab centers
- Assisted living facilities
- Social workers & case managers
- Maintain consistent follow-ups and account management with referral partners
- Attend community events, healthcare meetings, and networking functions
3. Client Assessment & Intake Support
- Work with clinical/office team to:
- Assess client needs
- Recommend appropriate care services
- Ensure smooth onboarding and service start-up
- Act as a liaison between families and operations team
4. Market Growth & Strategy
- Identify target markets (private pay, veterans, post-hospital discharge, etc.)
- Analyze local competition and adjust outreach strategies
- Develop territory growth plans
5. Reporting & CRM Management
- Track leads, conversions, and follow-ups in CRM systems
- Maintain accurate records of:
- Sales activity
- Referral contacts
- Pipeline status
- Provide weekly/monthly sales performance reports
Performance Metrics (KPIs)
Sales Performance
- New clients acquired per month
- Revenue generated (weekly/monthly)
- Conversion rate (leads → clients)
Activity Metrics
- Number of referral visits per week
- Calls/emails/meetings completed
- Community events attended
Relationship Metrics
- Active referral partners
- Referral retention rate
- Repeat referrals from key accounts
Operational Metrics
- Speed of client onboarding
- Client satisfaction (feedback, complaints)
- Retention of new clients (30/60/90 days)
Key Skills & Competencies
- Strong communication and persuasion skills
- Knowledge of home care services and healthcare systems
- Relationship-building and networking ability
- Time management and self-driven performance
- Basic understanding of insurance/private pay structures
- Professional presentation and customer service mindset
Daily / Weekly Expectations
Daily
- Conduct 5–10 outreach contacts (calls, visits, emails)
- Follow up with active leads
- Document activity in CRM
- Coordinate with scheduling/operations team
Weekly
- Visit 5–15 referral sources
- Attend at least 1 networking/community event
- Submit pipeline and performance updates
- Review conversion opportunities with management
Success Profile
- Consistently hitting or exceeding client acquisition targets
- Strong referral network producing ongoing leads
- High conversion rate and client satisfaction
- Organized pipeline with minimal lead drop-off
- Professional representation of the agency in the community
Common Challenges
- Long sales cycles (family decision-making delays)
- Competition from other agencies
- Maintaining consistent referral flow
- Balancing sales vs. operational coordination
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FAQs About In-Home Care Services Sales Representative Jobs at Homewell Care Services of Maryland
What is the work location for this position at Homewell Care Services of Maryland?
This job at Homewell Care Services of Maryland is located in Towson, Maryland, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Homewell Care Services of Maryland?
Employer has not shared pay details for this role.
What employment applies to this position at Homewell Care Services of Maryland?
Homewell Care Services of Maryland lists this role as a Full-time position.
What experience level is required for this role at Homewell Care Services of Maryland?
Homewell Care Services of Maryland is looking for a candidate with "Entry-level" experience level.
What is the process to apply for this position at Homewell Care Services of Maryland?
You can apply for this role at Homewell Care Services of Maryland either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.