Influencer And Affiliate Marketing Manager

About Sunday

Sunday is on a mission to empower everyone to care for their little plot of land. The simple act of getting outside, getting your hands dirty, and caring for your home is more than it seems. It's a reconnection to something written in our DNA, and it's at the core of us working together toward a better planet.

We're bringing safer, science-backed products and personalized, data-driven guidance to the American yard. Our in-house R&D team builds the products. The largest soil database ever created, along with Sunny, our AI yard companion, tailors a plan to every home.

In 2024 we helped our one millionth customer. Today Sunday offers 75+ products across lawn, garden, pest control, and pet, sold online and in about 7,000 stores nationwide, including Home Depot, Walmart, Target, and Costco. On any spring weekend, roughly 750 people are out in their yard using Sunday at any given moment. Sunday is becoming a household name, and we're making a dent.

Objective:

Sunday is looking for a creative, analytical, and business-minded Manager, Influencer & Partnerships to grow our creator, affiliate, and retail partnership programs, anchored by a network of creators whose content directly fuels our paid performance engine.

This is not a traditional influencer marketing role focused primarily on organic posts, reach, or impressions. This role takes full ownership of our influencer program, building a high-volume network of creators who produce authentic, performance-driven content that can be scaled through paid media. Working closely with the Director of Growth Marketing, you will help prioritize where to focus impact, from long-term creator relationships and partnership ads sourcing to affiliate expansion and product seeding.

We are looking for someone with a sharp eye for great content and the instincts to know why it performs, someone who will find the right creators, build strong partnerships, and turn those partnerships into ads that drive meaningful growth. You'll work closely with our paid social manager and creative agencies to understand what is working, recruit more of it, build new and exciting concepts, and continuously improve the quality and performance of our creator network.

Responsibilities:

Influencer Partnerships

• Build a strong pipeline of creators across different personas, niches, and content formats, prioritizing content quality over follower count, with an eye toward what drives DTC subscriptions and retail sell-through.
• Partner with Paid Social Manager to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs.
• Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners (including hit rate) and creator-level