Influencer Marketing Coordinator - Temp

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Temp Influencer Marketing Coordinator role focuses on managing influencer programs and content campaigns. The role involves coordinating product pools, internal briefings, talent vetting, and campaign reporting. This role sits within the Paid Media, Affiliate & Influencer team and will work closely with another Influencer Marketing Coordinator on the team.

Key Responsibilities

• Own the execution of influencer programs including campaign ideation, execution, and reporting.

• In partnership with Manager, help evaluate submitted RFPs to select which influencer network/publishers or direct creators who determine who best meets the goals for each campaign

• Manage the always-on influencer program on a monthly basis

• Manage both general fund & co-op influencer campaigns, from start to finish including planning, concepting, briefing, talent vetting, product coordination and approvals, creative reviews and approvals, and wrap-up reporting.

• Review proposed talent to ensure adherence to brand guidelines and provide feedback for final approval

• Review influencer submitted product selections to ensure alignment with campaign briefs and product pools + all co-op vendor requirements are met

• Work on local influencer campaigns, pop-ups and manage various in-store content shoots when necessary

• Execute and coordinate all aspects of any influencer events/activations we host

• Generate and review daily & weekly influencer reports in Adobe, LTK Dashboard, and ShopMy dashboard

• Identify optimization opportunities, trends, performance and share insights with the affiliate team, merch marketing, and leadership

• Maintain daily needs for all influencer marketing: including IOs, billing, and effectively communicate both externally on all things influencer

• External partners include: Rakuten Advertising Agency Team, LTK Team, ShopMy Team + various direct publishers and direct influencers

• Internal partners include: merch marketing, marketing effectiveness, paid media team, creative, project planning, finance, stores team, site merchandising

Qualifications

• Must be organized, detail-oriented, and a multi-tasker capable of handling multiple influencer campaigns at various stages of the campaign cycle simultaneously (briefing, talent, product, creative, reporting)
• Background in influencer and/or social media marketing with 1-3 years of experience
• Familiarity with social trends and platforms such as LTK, ShopMy Instagram, TikTok, Meta, YouTube, and Pinterest

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.