Influencer Marketing Specialist

Job Description:

About the Role

Exciting opportunity to join our talented and dynamic central marketing team! The Influencer Marketing Specialist supports the planning and execution of influencer initiatives across ITW Welding’s portfolio of brands. This role focuses on coordinating day-to-day activities with influencers and agency partners, managing deliverables, and ensuring that content is aligned to brand standards and campaign needs. The ideal candidate is detail-oriented, organized, proactive in communication, and excited to bring influencer partnerships to life through flawless execution. This is not a remote position. Onsite work location is Appleton, WI.

Responsibilities

• Support the Creative Agency and Brand Manager in identifying and vetting potential influencers for campaigns and product launches. Manage day-to-day communication including outreach, scheduling, deliverables, and approvals.
• Maintain an organized and up-to-date influencer database to ensure accurate tracking of relationships and contacts.
• Coordinate review cycles between influencers, Creative Services, agencies, and brand teams. Ensure all content meets brand guidelines and messaging requirements before final approval.
• Track asset delivery, usage rights, deadlines, and required posts. Upload and organize influencer assets for internal teams, social media channels, and DAM platforms.
• Assist in developing campaign briefs, timelines, and deliverable checklists. Ensure influencers receive necessary products, talking points, and content requirements on time.
• Work with agencies to gather performance metrics, maintain tracking sheets, and help build monthly/quarterly reports. Identify trends in performance, cost, and engagement to support optimization.
• Coordinate contracts, disclosures, and invoices with Legal and Accounting. Keep internal teams updated on campaign status and follow established processes to ensure consistent execution across divisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in influencer marketing, social media, or marketing coordination.
• Strong organizational and project management skills with high attention to detail.
• Excellent interpersonal and written communication abilities.
• Ability to manage multiple tasks and timelines in a fast-paced environment.
• Familiarity with social media platforms, influencer tools, or basic analytics is a plus.

Success in This Role Looks Like

• Influencers receive products, briefs, and feedback on time, resulting in campaigns that launch according to schedule without last-minute scrambling.
• All published influencer content adheres to safety protocols and brand guidelines due to rigorous vetting and review processes.
• The influencer database, asset library, and budget tracking sheets are meticulously maintained and easily accessible to the wider team.
• Internal stakeholders and external agency partners are kept aligned through proactive status updates and organized reporting.
• Influencers feel connected to our brands because of the relationship building conducted by Influencer Specialist.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.