Instagram Content & Growth Manager
The Recipe CriticSalt Lake City, UT
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Overview
Schedule
Part-time
Career level
Senior-level
Remote
Remote
Benefits
Career Development
Job Description
About The Recipe CriticThe Recipe Critic is one of the largest recipe websites in the country, reaching millions of home cooksevery month through our website, email, and social media. We create reliable, family-friendly recipes thatpeople love to make and share.We're looking for an experienced Instagram Content & Growth Manager to take ownership of ourInstagram strategy and help us continue growing one of the leading food brands online.This is not an entry-level social media role. We're looking for someone with proven experience managingInstagram for a business or brand who understands how to build a content strategy, execute campaigns,analyze performance, and drive meaningful growth.This is a remote, US-based contract position that will require 15-20 hours per week.What You'll DoInstagram Strategy● Develop and execute Instagram content strategies that support brand growth and business goals.● Plan and manage content calendars around recipe launches, seasonal trends, holidays, andcampaigns.● Stay current on Instagram trends, new features, and best practices, and recommend new ideaswhen appropriate.● Identify opportunities to increase reach, engagement, followers, and traffic.Content Management● Schedule and publish Reels, carousel posts, Stories, and feed content.● Write engaging captions that align with The Recipe Critic brand voice.● Coordinate content launches with our internal team.● Ensure content is optimized for Instagram performance.Community Management● Monitor and respond to comments and direct messages.● Foster an engaged, positive community around our brand.● Help identify opportunities for audience engagement.Analytics & Reporting● Track Instagram performance and key metrics.● Prepare weekly reports with insights, recommendations, and opportunities for improvement.● Use data to guide future content strategy and campaign planning.Affiliate & Brand Partnerships● Coordinate affiliate promotions within Instagram content.● Support sponsored campaigns and brand partnerships.● Help ensure affiliate content feels authentic and valuable to our audience.QualificationsWe're looking for someone who has:● 2+ years of professional experience managing Instagram for a business, brand, or creator.● Experience developing and executing Instagram content strategies and campaigns.● A strong understanding of Instagram analytics and performance metrics.● Experience using data to improve engagement and content performance.● Excellent writing and communication skills.● Strong organizational and project management skills.● The ability to manage multiple deadlines in a fast-paced environment.● A proactive mindset with excellent follow-through and attention to detail.● The ability to work independently while collaborating with a remote team.Bonus Qualifications● Experience working in the food, lifestyle, or consumer products industry.● Familiarity with affiliate marketing.● Experience with Meta Business Suite or other social media scheduling platforms.● Experience working with influencers or content creators.● Basic Canva or light photo/video editing skills.What Success Looks LikeIn this role, you'll:● Consistently execute a thoughtful Instagram strategy.● Increase engagement, reach, and audience growth over time.● Keep content organized, planned, and published on schedule.● Provide valuable insights that help improve performance.● Take ownership of the Instagram channel with minimal oversight.Why You'll Love Working With UsWe're a small, collaborative team that loves creating content people actually use. Everyone has a voice,new ideas are encouraged, and you'll have the opportunity to make a meaningful impact on a brand thatreaches millions of people each month.
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FAQs About Instagram Content & Growth Manager Jobs at The Recipe Critic
What is the work location for this position at The Recipe Critic?
This job at The Recipe Critic is located in Salt Lake City, UT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at The Recipe Critic?
Employer has not shared pay details for this role.
What employment applies to this position at The Recipe Critic?
The Recipe Critic lists this role as a Part-time position.
What experience level is required for this role at The Recipe Critic?
The Recipe Critic is looking for a candidate with "Senior-level" experience level.
Does The Recipe Critic allow remote work for this role?
Yes, this position at The Recipe Critic supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by The Recipe Critic for this role?
The Recipe Critic offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at The Recipe Critic?
You can apply for this role at The Recipe Critic either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.