Insurance Sales Trainer
Overview
Job Description
Sales Manager & Insurance Sales Trainer
Farmers Insurance District 05 The Wine Country District
Location: District Office, 3859 Montgomery Dr., Santa Rosa, CA 95405 Schedule: Full-time or part-time Compensation: Base salary plus commission, dependent on experience
About Us
The Wine Country District is a growing team of Farmers Insurance agents serving communities across Sonoma County. We build agents who build lasting businesses, and we invest in the people who help them get there. We're looking for a seasoned sales leader to join our district office and shape the next generation of agents.
The Role
As our Sales Manager and Trainer, you'll lead a group of associate agents from their first day to their first milestones and beyond. You'll teach product, sharpen sales skills, and coach each person toward a confident, consistent practice. This is a hands-on leadership role for someone who loves seeing others succeed and knows how to turn potential into production.
Salary Range: $23.00 - $25.00 per hour
BenefitsHourly Base Salary + Commission
Mon-Fri Schedule
Responsibilities
What You'll Do
Lead, coach, and develop a team of associate agents
Deliver training on Farmers products, including auto, home, life, and commercial lines
Teach the full sales process: prospecting, needs-based conversations, quoting, closing, and retention
Run regular training sessions, role-plays, and one-on-one coaching
Set goals with each agent, track activity and results, and help them stay on course
Partner with district leadership on onboarding, agent development, and team growth
Help build a team culture that's supportive, accountable, and focused on results
RequirementsFarmers Insurance experience preferred.
What We're Looking For
Proven success in insurance or financial services sales
Experienced in training, coaching, or managing sales professionals
Farmers Insurance experience strongly preferred
Solid working knowledge of personal and commercial insurance products
Active California Property & Casualty and/or Life & Health license, or willingness to obtain
Clear, engaging communicator who leads by example
Organized and self-directed, with a genuine interest in helping others grow
What We Offer
Base salary plus commission, with pay based on your experience
Flexibility to work full-time or part-time
A visible leadership role in a district that's actively growing
The support and resources of one of America's leading insurance brands
A team that values mentorship, collaboration, and the people behind the numbers
Ready to Lead?
If you're a sales leader who finds real satisfaction in building others up, we'd love to meet you. Send your resume and a short note about your leadership experience to mrossi1@farmersagent.com
Farmers Insurance District 05 is an equal opportunity employer.
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