Integrated Campaign Marketing Lead

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Role Summary

We are looking for a strategic, high-energy Integrated Marketing Campaign Lead to drive the narrative and demand for our key business priorities. You will be responsible for breaking down silos between product and industry marketing to build unified, end-to-end campaign strategies. Your goal is to create cohesive programs that resonate with target audiences while highlighting our core product value.

Core Responsibilities

1. Strategic Campaign Development

• Unified Strategy: Combine product roadmaps and industry-specific pain points into a single, integrated campaign plan that serves multiple business goals simultaneously. This will be created with input from cross-functional team members (ex. Industry ICMs, partner, and customer marketing)

• Campaign Briefing: Develop and own the "Campaign Brief," defining the target audience, value proposition, core messaging, and creative direction.

• Messaging & Positioning: Partner with Product Marketing (PMM) and Industry SMEs to ensure all campaign assets are technically accurate and vertically relevant. Create promotional copy for the campaign including landing page copy, suggested email copy, ad copy etc

• Goal Setting: Use data to create full funnel goals for the campaign

• Promotional Plan: Create the plan for the campaign across all demand levers and the workback schedule for the executional excellence team to execute upon

• Priority Alignment: Identify and prioritize "force multiplier" opportunities—initiatives that have high impact across multiple segments or regions.

• Global Scalability: Build campaign frameworks that can be localized by regional teams while maintaining a consistent "One Snowflake" narrative.

• AI Innovation: Leverage AI tools to drive efficiency and insights

2. Cross-Functional Orchestration

• Operational Handoff: Serve as the primary stakeholder for the Campaign Program Management team, providing them with clear briefs and strategic direction for execution.

• Stakeholder Management: Act as the "Conductor" across Creative, Web, Social, and Paid Media teams to ensure the campaign theme is reflected consistently across all touchpoints. Track all campaign activation points across working group (ex. Social, field)

• Sales Enablement: Collaborate with sales leadership to ensure they are equipped with the right messaging and assets to follow up on the demand you generate.

3. Performance & Insights

• Full-Funnel Analysis: Track campaign performance from initial awareness through to closed-won revenue.

• Continuous Optimization: Use data-driven insights to pivot strategies, adjust messaging, and optimize the campaign mix mid-flight.

• Executive Reporting: Provide regular updates to leadership on campaign impact, pipeline contribution, and ROI.

• Sales Alignment: Collaborate with sales leads to ensure campaigns are generating high-quality leads that their teams are equipped to close.

• Campaign performance: Understand performance of campaign touchpoints including audience insights, copy performance, etc.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com