Integrated Marketing Specialist

Job Description

Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market.

The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns for the global commercial mechanical team. You will translate market insights and voice-of-customer intelligence into compelling content across digital, social, and print platforms and then measure what works and optimize relentlessly.

This is a high-visibility, high-impact role. You'll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in-house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.

Responsibilities

Responsible for driving alignment with the Commercial Mechanical sales leaders

Integrated Campaigns

• Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability
• Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand

Content Creation and Strategy

• Develop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives
• Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats

Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events

Cross Functional Collaboration and Planning

• Serve as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning
• Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows

Qualifications

• 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
• Ability to develop strategic and innovative marketing campaigns and strategies
• Strong writing, editing and proofreading skills
• Robust collaboration and leadership skills
• Excellent project management and organizational skills
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, Teams, and WordPress. Canva and Photoshop skills desired.
• College degree in marketing and/or communications desired
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team