Integrated Senior Strategist, Business Solutions

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We areheadquarteredin New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

Job Summary

TheIntegratedSr.Strategistis responsible forthe fluidity and efficient execution of all account maintenance tasks in coordination with theSupervisor, ensuring that all campaign and administrative items are communicated to theappropriate teamsand partner agenciesin a timely manner.The IntegratedSr.Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials, such as media authorizations,insertion orders,scheduleor insertion reports as well as creative elements to clients and internal teams. In part with team leadership, theyparticipatein brainstorming sessions, statusmeetingsand client plan presentations. TheIntegratedSr.Strategist also aids in the development of plan recommendation decks,utilizingtheir knowledge of client’s businessobjectives, competitivelandscapeand marketplace analysis to inform sound strategy and recommendation.

The IntegratedSr.Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, workindependentlyand demonstrate initiative.Thewillown the day-to-daylogisticsin the planning,implementingandmaintainingof digital media campaigns, in addition toparticipationin developing the broader multi-channel strategy.

Main Duties and Responsibilities

30% - Strategic Planning 

20% - Client Relations

25% - Stewardship

25% - Media Activation

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly. 

• Employs Horizon’s suite of planning,evaluationand buying tools (i.e.Nielsen,Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plandevelopmentand reporting

• Provides critical thinking and analysis to draw conclusions and construe actionable implications

• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy andrecommendations 

• Effectively manage all daily tasks as well as guide development and education ofjunior members of the team

• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alertingappropriate managementto any problems or delays 

• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning andrecommendations 

• Build and foster open communication with clients and media partners, serving as a key HMI contact

Media Activation

• Participates and leads team brainstorms to kick off plan and consideration set development forall channels 

• Monitors trends, tools,opportunitiesand applicationsin themedialandscape, and appropriatelyappliesthat knowledge

• Investigates cross-channel opportunities

• Creates and presents media specific documents such as RFPs, media plans,objectivesand strategies decks, and other related functions

• Coordinates review of RFP submissions for maximized social media integrations.

• Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations

• Campaign execution & management:

• Traffic plan assets such as creative and required tracking tags

• Set up 3rd partyadserver/trackersystem:follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency

• Executes Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve any issues

• Creates campaign post launch information such as screenshots,linksand placement information todemonstrateproof of placement for clients 

• Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary

• Generates insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring proper protocol

• Maintains plan records, insertion orders, contact lists, specdocumentsand TIsheetsetc.

• Monitors,managesandoptimizesself-service paid social activation across Facebook,Twitterand other relevant social environments; includes buy set-up (targeting selections)

• Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

Supervisory Responsibilities

• Effectively guide development of Strategist within Horizon as well as the industry at large

• Delegate and manageStrategistdaily tasks, reviewing all finalized work for internal or client distribution

• Contribute to performance reviews ofStrategist,identifyingstrengths and areas for growth

Knowledge and Skills Required

• Minimum2-3years planning experience, experience with multiple media channels preferred

• Solid understanding of media math,terminologyand analytical tools (MRI, Nielsen, Scarborough) 

• Proficiencywith digital campaign set up and trafficking in Prisma, SBMS, DCM,Innovid, DV 

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)

• Effective verbal and written communication skills, problem solving mentality 

• Professional demeanor and strong client relationship management experience 

• Experience developing and presenting plan presentations

Certificates, Licenses and RegistrationsThere are no requirements for certificates, licenses and registrationsPhysical Activity and Work EnvironmentThere are no requirements for physical activity and work environment

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