Interactive Marketing Specialist

The corporate office of Express Employment International is seeking an Interactive marketing Specialist to join the team.

This role is responsible for administering and optimizing content across the company's corporate websites and email marketing to ensure accuracy, consistency, and user engagement. This role involves working within a content management system (CMS) and email marketing platform, applying SEO best practices, collaborating with marketing and design teams, and analyzing site performance. Additional responsibilities include managing cookie compliance for websites, producing monthly email newsletters, and maintaining existing email marketing templates.

This position sits within our Oklahoma City based corporate office, currently with an expectation to be onsite 80% of the time.

RESPONSIBILITIES

Website Content Administration and Optimization:

• Administer website content updates, ensuring alignment with brand standards and marketing goals within the CMS
• Collaborate closely with marketing, design, and technical teams to support campaigns and initiatives
• Conduct regular quality assurance checks to maintain site integrity and user experience
• Monitor and analyze website performance metrics to inform content strategy
• Manage cookie compliance for all websites under the Express Employment International family of brands

Website Setup, Design and Configuration:

• Provide expertise on the setup, design and configuration of all corporate websites under the Express Employment International family of brands
• Conduct regular audits of existing websites and landing pages and recommend design and structure changes to improve user experience and visibility

Email Newsletter Management:

• Create and distribute monthly marketing emails within the email marketing platform
• Write content for monthly email marketing and website email (currently "Digital Dispatch") to franchise users
• On a monthly basis, review and update existing email marketing templates provided to Franchisees
• Create new email templates as needed
• Provide assistance with other email newsletters as needed

Search Engine Optimization:

• Apply SEO/AEO best practices to ensure website content and metadata are optimized for online searches to help achieve high rankings in search engines and drive traffic to company and franchise websites

CMS Content Library Management:

• Upload image files to image library in the CMS, including updating existing images
• Create content modules in Global Content for corporate websites
• Remove outdated images, files, and content modules

Project Management System Administration:

• Serve as a systems administrator for the project management system used by the Marketing and Communications department
• Review, convert and monitor department projects in platform
• Communicate with project owners about necessary updates and any changes to the platform
• Conduct training on platform functionality to new and existing users

EDUCATION & EXPERIENCE QUALIFICATIONS

• Bachelor's degree from an accredited college or university with major course work in internet marketing, web design, or development preferred
• Minimum two years' equivalent work experience considered in lieu of degree

KNOWLEDGE, SKILLS, OR ABILITIES

• Functional knowledge of UI/UX design principles -- Understanding of information flow, readability, and interface usability
• Functional knowledge of content management systems or ability to learn quickly
• Knowledgeable in search engine optimization and web analytics to enhance website visibility and performance and ability to analyze website and search data
• Understanding of AI-powered search technologies including how artificial intelligence enhances search relevance, personalization, and user experience
• HTML5 coding experience, including experience in building responsive frameworks and knowledge of cross-browser compatibility issues
• Proficient in communicating effectively to support stakeholders and provide strong customer service
• Capable of managing multiple tasks with strong organizational skills, attention to detail, and the ability to adapt to changing priorities
• Working knowledge of image editing software, and Microsoft Office (Word, Excel, PowerPoint) for creating and managing digital content
• Strong organizational, time management, and problem-solving skills
• Skilled in using project/work management software to track and manage tasks

Not sure you meet every requirement? Apply anyway!

At Express, we celebrate what makes you, you. We value diverse backgrounds, perspectives, and talents-because we know that's what makes us stronger together. If you're excited about the role, we're excited to hear from you.

Express Employment International supports Express Employment Professionals franchises and related brands. The Express franchise brand is an industry-leading, international staffing company with more than 850 franchise locations in the U.S., Canada, South Africa, Australia, and New Zealand.

Headquartered in Oklahoma City, our corporate team is committed to empowering franchisees by providing world-class support, training, and strategic guidance through a unified global network.

Our mission is to professionally market and provide quality human resource solutions through an international franchising network-benefiting our associates, clients, franchisees, corporate staff, shareholders, and the communities we serve.

Our vision is simple yet powerful: To help as many people as possible find good jobs by helping as many clients as possible find good people.