Intern-Commercial Analytics (Promotions, Customer & DTC Analytics)

Overview

Nature's Sunshine is seeking a highly analytical intern to support data-driven decision making across promotions, customer behavior, and direct-to-consumer performance.

This role focuses on understanding how promotions, pricing, and customer dynamics influence purchasing behavior. You will work with transaction-level data to evaluate promotion effectiveness, analyze customer behavior, and support development of predictive insights.

Responsibilities

• Analyze promotion performance (discounts, bundles, campaigns) to measure incremental lift and impact on customer behavior
• Evaluate how promotions influence repeat purchase, stock-up behavior, and purchase timing
• Build customer segmentations using behavioral data (e.g., purchase frequency, recency, spend)
• Support development of models to estimate:
  • likelihood to purchase
  • response to promotions
  • repeat purchase / churn risk
• Analyze cohort behavior (e.g., customers acquired through promotions vs. non-promotional periods)
• Work with transaction-level datasets to create features (recency, frequency, monetary value, promotion exposure)
• Translate analysis into clear insights to support marketing and commercial decisions

Qualifications

• Pursuing a degree in Statistics, Data Science, Business Analytics, Applied Math, Economics (quantitative), or similar
• Coursework or project experience in statistics or data analysis, including:
  • regression (linear or logistic)
  • hypothesis testing or statistical inference
• Demonstrated experience working with data beyond basic Excel (through class projects, research, or internships)
• Familiarity with at least one of the following:
  • SQL
  • Python (pandas, numpy, or similar)
  • R
• Experience or exposure (coursework or projects) to at least one of:
  • customer segmentation (e.g., RFM, clustering)
  • predictive modeling (e.g., propensity, churn, classification problems)
  • analyzing customer or transaction-level datasets
• Ability to explain analytical work clearly and connect results to business questions

Nice to have

• Experience analyzing marketing or promotion-related data (coursework or projects is sufficient)
• Exposure to A/B testing or evaluating campaign performance
• Familiarity with data visualization tools (Power BI, Tableau, etc.)

Nature's Sunshine is dedicated to being a Force of Nature that champions social and environmental wellness. We are focused on building a team of professionals with diverse backgrounds and experiences to become the natural supplement company of the future. By celebrating the individuality and unique perspectives of our workforce, we empower our employees to share the healing power of nature with more people around the world. And through our commitment to sustainable processes, renewable energy usage and waste reduction initiatives, we're devoted to preserving nature and its power for future generations.

We believe we are stronger together, and our ongoing commitment to diversity, equity, inclusion and belonging ensures that every employee is treated with fairness and respect. Because doing what's right-in the right way-is how we succeed as a company and a society.