International Marketing Specialist

Description

Position Overview

Johnson Health Tech, a leading global fitness company, is seeking a globally minded marketing professional to help drive brand consistency, product launch execution and marketing operations across 60+ international markets. This high-visibility role partners cross-functionally with product, design, sales and regional marketing teams to scale global initiatives, improve marketing processes and support world-class brand experiences around the world. This role offers strong visibility across the global organization and opportunities for long-term growth within international marketing and product training operations.

Responsibilities

Product Launch & Sales Enablement

• Partner with cross-functional teams to support global product launch execution and ensure alignment across international marketing teams
• Manage and continuously improve global facility planning and sales enablement tools, collaborating with product management and industrial design teams to maintain accurate and impactful content
• Drive adoption and optimization of global sales support resources, including the Matrix Experience App, product and brand awards documentation, sponsorship presentations and showcase grant initiatives
• Identify opportunities to streamline workflows, improve operational efficiency and develop scalable marketing processes and SOPs

Global Communications & Digital

• Support global brand consistency by auditing and maintaining brand websites across subsidiaries and distributor markets
• Maintain and optimize content across the JHT Corporate websites
• Lead the management and promotion of international showcase installations and testimonials, including content collection, organization, publication and invoicing
• Develop and execute global newsletter communications, partnering with subsidiaries to curate content, monitor engagement metrics and continuously improve performance
• Monitor regional marketing activity and scale successful initiatives globally
• Maintain and optimize content organization across global file-sharing and resource platforms

Customer Experience (Visits)

• Coordinate high-impact customer and subsidiary visit experiences at JHTNA/Global Marketing headquarters, partnering with leadership, product teams and regional stakeholders to deliver engaging and well-executed agendas
• Support planning and execution of factory tours, showcase visits, presentations and cross-functional meetings for international partners and customers

Additional Responsibilities

• Support execution of global marketing meetings, webinars and key industry tradeshows
• Maintain and enhance corporate presentation materials and marketing contact resources
• Support product training initiatives, including competitive positioning materials and event coordination
• Assist with market research, surveys and reporting initiatives
• Track project budgets, invoices and vendor coordination to ensure efficient resource management
• Contribute to additional global marketing initiatives as needed

Requirements

Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.Education:

• 4-year degree in marketing, communications or related field required

Experience:

• 3-5 years of experience supporting marketing initiatives and product launches in a fast-paced environment
• Proven ability to manage multiple projects simultaneously while balancing competing priorities and deadlines
• Experience collaborating cross-functionally across marketing, product, sales and/or creative teams
• Strong written communication skills with exceptional attention to detail
• Experience working with international teams, distributors or multi-region organizations preferred

Other Requirements:

• Experience using AI and automation tools to improve workflows, content creation and overall efficiency is a plus
• Microsoft Office proficiency required; experience with Canva, CMS and project management platforms preferred
• Occasional domestic and international travel required
• Valid driver's license and passport required (passport may be obtained after offer acceptance)

Skills

The successful candidate should possess the following skills/attributes:

• Highly organized with strong attention to detail and follow-through
• Self-starter with the ability to manage multiple priorities independently
• Comfortable working cross-functionally in fast-paced, evolving environments
• Strong proficiency in Microsoft Office Suite; experience with Canva, CMS platforms and AI tools preferred
• Exceptional communication skills, both on paper and in person
• Knowledge of the fitness industry is preferred
• Knowledge of a foreign language is helpful but not required

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs

Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.