Junior Creative Strategist (Paid Social & Catalog Performance)

About Genus AI

Genus AI is the operating layer for AI-native commerce.

We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media.

We sit at the intersection of:

• Product data
• AI-driven creative generation
• Performance analytics
• Paid social infrastructure

Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale.

We are a lean, high-caliber team.

We move fast.

We own outcomes.

We measure everything.

If you want to learn how creative actually drives revenue — not just engagement — this is where you do it.

Requirements

The Role

We are hiring a Junior Creative Strategist — not just a designer.

This role blends:

• Performance creative
• Data interpretation
• Structured testing
• Catalog-driven advertising
• Client collaboration

You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue.

This is not a “make it look pretty” job. This is a “make it convert” job.

You will:

• Build DPA templates that scale across product feeds
• Analyze performance data to identify creative winners
• Help structure testing frameworks
• Learn how creative decisions influence ROAS
• Collaborate directly with CSMs, strategists, and clients

You’ll see your work in market — and you’ll see the revenue it drives.

What You’ll Do

Creative Strategy & Execution

• Design high-performing catalog ads (Meta, TikTok, Google)
• Build scalable, feed-driven templates
• Develop structured creative variations for testing
• Create hooks, headlines, layouts, and visual hierarchies optimized for conversion
• Translate performance insights into new creative directions
• Support creative brief development based on data trends

You’ll learn how to think like a performance marketer — not just a designer.

Performance & Data Fluency

• Review campaign data with Customer Success Managers
• Interpret CTR, CVR, ROAS, CPA, and engagement metrics
• Identify patterns across winning creatives
• Contribute insights into what’s working (and why)
• Help build creative reporting summaries for clients

You will become fluent in creative-performance feedback loops.

Catalog-Driven Commerce

• Work within dynamic product ad systems
• Understand how product feeds influence creative output
• Design for scalability across hundreds or thousands of SKUs
• Think in systems — not one-off assets

This is a rare opportunity to learn catalog infrastructure as creative leverage.

Client & Cross-Team Collaboration

• Participate in internal strategy discussions
• Contribute to creative presentations
• Iterate quickly based on client and performance feedback
• Work closely with product and growth teams

Your voice matters here — even as a junior.

What We’re Looking For

Core Skills

• Strong visual fundamentals (layout, typography, hierarchy)
• Mobile-first mindset
• Ability to design clean, bold, conversion-focused creative
• Attention to detail when working with dynamic data
• Structured thinker (you can explain why something should perform)

Performance Curiosity

You do not need 5+ years of experience. But you must be:

• Curious about performance marketing
• Interested in consumer psychology
• Excited by testing and iteration
• Comfortable learning analytics platforms
• Motivated by measurable outcomes

Tools

• Figma (required)
• Canva (required)
• Adobe Suite (Photoshop / Illustrator)
• Basic motion skills a plus
• Interest in AI creative tools a strong plus

What Makes This Role Elite

At Genus AI:

You won’t:

• Resize banners endlessly
• Hand off work without seeing results
• Sit in a massive layered hierarchy

You will:

• See how creative impacts real revenue
• Learn paid social infrastructure deeply
• Develop performance-driven thinking early
• Build both creative and analytical muscles
• Work directly with founders and high-growth brands

This is training for future:

• Senior Creative Strategist
• Performance Creative Lead
• Head of Creative Strategy
• Growth Creative Operator

What Success Looks Like

Within 3–6 months:

• You confidently build high-performing DPA templates
• You understand what makes catalog creative convert
• You suggest ideas backed by data
• You can articulate why certain ads win
• You have measurable revenue impact tied to your work

Who Thrives Here

• Highly detail-oriented
• Competitive about outcomes
• Fast learner
• Ownership-driven
• Comfortable in startup velocity
• Energized by feedback loops
• Wants to build elite creative-performance skills early in career

Why Join Genus AI

• Work with leading D2C brands
• Immediate impact on revenue
• Direct exposure to founders
• High autonomy
• Rapid skill acceleration
• Clear growth path into creative strategy leadership

Compensation: $50,000 – $65,000 per year depending on experience Rapid growth potential for high performers

How to Apply

Submit:

• Resume
• Portfolio link (required)
• OR a Figma file showcasing performance-focused paid social work

We are especially interested in work that demonstrates:

• Structured thinking
• Conversion-focused design
• Strong hierarchy
• Scalable systems thinking

If you want to become elite at performance creative — not just graphic design — we’d love to hear from you.