Kennywood - Marketing Director
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Overview
Job Description
Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Promotional Calendar: Design promotional calendar for ticket promotions. Execute ticket promotions on website/ecommerce, social media, email, and partner with media team for paid media execution In-Park Events & Execution: Support in-park events and experience through in-park signage, event activations, and partnering with other Kennywood department leaders on overall event experience. Digital Strategy: Oversee the content of official Kennywood digital channels, including the website, email marketing, and social media platforms (TikTok, Instagram, X, Facebook) to drive sales and brand affinity Ad Campaigns: Partner with brand and advertising teams to execute Kennywood’s advertising and paid media campaigns. Season Pass program management: Design and execute marketing campaigns to sell season passes, encourage visitation throughout the season, and renewal campaigns Public Relations: Draft and distribute press releases, coordinate media coverage requests, and serve as a media contact.We are currently looking for a:
Kennywood - Marketing DirectorRoles & Responsibilities:
Roles & Responsibilities:
Establish a holistic and integrated approach to marketing, sales, public relations, and promotions to grow Kennywood and Sandcastle’s attendance and revenue
Coordinate and oversee park marketing and media budgets, plans,andpromotionalactivities to meetattendance andrevenue goals
Leadactivationsto achieveticket and Season Pass sales, attendance, ticketing revenue,and social media engagementgoals
Collaborate with stakeholders to develop annual plansand budgets
Direct, mentor and develop the sales and marketing team
Overseeowned channelsfor both parks, collaborate withthePark Support Center on Paid media plans
Develop anunderstanding of the local market with a focus on opportunities to grow business
Coordinate with agencies, Park Support Center, andotherstakeholders to ensure fluidity of marketing plans and execution
Research, analyze andmonitorfinancial,technologicaland demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
Execute weekly performancereviews of the business,identifyingchallenges,solutionsand opportunities
Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community
Lead and ensure proper marketing brand and standards are beingutilizedat the parks, including signage, printed materials, etc.
Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations
Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation
Participate in the Manager on Duty program, as needed
Skills:
Communication:Highly developed interpersonal,verbaland written communication skills, including customer service skills; ability to communicate clearly,conciselyand persuasively with a wide range of diverse populations. Represent the Company wellinternally and externally and convey a professional and positive image of the organization and business affiliates
Leadership:Sales Strategist with the ability to lead a regional team in attractingnew salesgroups andmaintainingcurrent groups
Problem Solving/Analysis: Define problems,researchand collect data, draw validconclusionsand execute remedial strategiesin a timely manner
Executive Presence:Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates
Flexibility: Handle multiple priorities simultaneously;maintaina flexible work schedule to meet changing demands for multiple concurrent projects
Computer Proficiency:MS Office Suite (Excel, Word, Outlook, Access,Powerpoint), Experience with Salesforce CRM
Education and Experience:
- Bachelor’s degree in Business, Sales and/or Marketing, Advertising,Communicationsor related discipline; Equivalent work experiencewill be also beconsidered
- 7-10 years of progressive leadership and work experience in marketing
- Previoushospitality, amusement park, theme park, or waterpark experience preferred
Language:Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.
Requirements:
- Must be at least 18 years of age tocomply with[State] Child Labor Laws
- Ability tofrequentlywork hours that extend beyond 9 AM to 5 PM during the operating season
- Ability tofrequentlytravel to local and domestic US park locations (up to 30% expected travel)
- Mustpossessexcellent customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
- Mustpossessextensive knowledge in a wide array of marketing concepts, including, but not limited to, Consumer Insights, Marketing Strategies, Communication, and Promotions
- Mustpossessstrong written and verbal communication skills
- Ability to communicate complex concepts to audiences of varying skill and knowledge levels
- Ability to effectively engage and collaborate with all internal and external stakeholders
- Strong negotiating skills are
- Outstanding knowledge of social media tools and platforms.
- Ability tofacilitateand coordinate projects across multiple cross functional teams to successfully execute plans
- Ability to effectively manageallocateddepartmental budgets
- Ability to analyze and appropriately react to operational trends
- Must be proficient in Microsoft Outlook, Excel, Word, and Power Point.
- Ability to work as part of a team as well as independently.
- Ability to think creatively whilemaintaining accordance withbusiness
Physical Requirements:
- Ability to remain seated and use computer for several hours of the workday
- Ability to carry, push, pull, lift, and hold objects weighing 30 pounds or more.
- Occasional bending,squattingand reaching above shoulders
Working Conditions:
- This role will primarily be based in a corporate office setting
- Frequent travel to local and domestic U.S. parks may be
- Frequent sedentary motion, while sitting and using computer
- Subject to frequent interruptions and may need to reprioritize activities
Team member benefits:
Why Kennywood?
Wetruly believethat where you work matters and, as a theme park company, we like to think we know a thing or two about what makes people happy.Perks and Benefits:
Competitive compensation
Comprehensive health and wellness package
401k Savings and Investment plan
Free admission to Kennywood and other parks
A generous paid time off program
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FAQs About Kennywood - Marketing Director Jobs at Festival Fun Parks
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