Launch Strategist

Shown MediaNew York, NY

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

About Shown Media

Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches.

We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.

See our work:https://shownmedia.notion.site/launchportfolio

The Role

We're looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter).

This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification.

What You'll Do

Turn videos into events Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.
Own launch strategy end-to-end Develop and execute organic campaign strategies across LinkedIn and X.
Lead execution and production flow Manage the post-production pipeline to ensure content ships on time and at a high standard.
Design viral loops Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.
Analyze and optimize Track performance, identify what's working, and iterate quickly to maximize reach and engagement.
Coordinate across teams Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.

What We're Looking For

Proven experience creating viral content and campaigns
Deep understanding of what drives virality on LinkedIn and X (Twitter)
Track record of launches that achieved meaningful organic reach
Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
Strategic operator who can own the full campaign—not just individual assets
Fast-moving, adaptable, and comfortable operating in high-speed environments

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FAQs About Launch Strategist Jobs at Shown Media

What is the work location for this position at Shown Media?

This job at Shown Media is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Shown Media?

Employer has not shared pay details for this role.

What employment applies to this position at Shown Media?

Shown Media lists this role as a Full-time position.

What experience level is required for this role at Shown Media?

Shown Media is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Shown Media?

You can apply for this role at Shown Media either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.